Tesla has slashed the Model S' price $3,000 this month, with the least expensive version now starting at $71,990, prior to any local incentives. This means the Model S Long Range Plus is reduced in price from $74,990 to $71,990, while the Performance version is cut from $94,990 to $91,990. These are the only two Model S versions available for order in the U.S., after a Standard Range Model S had been removed from the lineup in Summer, 2019.
This is the second time this year the automaker has reduced the Model S price. They were cut $5,000 back in May. The Model X also received a $5,000 price cut in May, while the Model 3 price was cut $2,000. The only vehicle not receiving a price cut this spring was the Model Y, being the latest addition to the lineup.
Back in March, 2019 the Model S received the biggest pricing change in recent memory, adding a Standard Range model to the lineup that "reduced" the Model S entry price from $93,000 to $79,000. At the time, that version offered a 270-mile range.
Price, range and hardware changes to Tesla models are quite frequent, even for an EV maker, but they tend to make a bigger splash because of the automaker's direct sales model. Tesla likes to point out that the cars from other automakers, ones with dealerships, see much more dramatic price swings, though changes to the powertrains of gas-engined cars tend to be less frequent.
Speaking of changes, there are yet more changes to the Model S on the horizon including a fairly substantial interior reworking.
The automaker has been criticized in past years for unannounced price cuts to its models by those who had actually purchased the cars days or weeks prior to the price cuts. On several occasions those buyers had taken to the internet to complain about the practice, seemingly upset about later purchasers being able to save hundreds or thousands of dollars. The most prominent wave of such ire occurred in the winter 2019, after Tesla had repeatedly reduced the several models' starting prices just weeks apart.
What's rarely talked about is that the Model S itself is now somewhat dated by the standards of "legacy" automakers, which have product cycles. Tesla has studiously avoided the issue of platform aging, preferring to update hardware and software frequently, and has not signaled when a complete redesign of the Model, which debuted in 2012, could arrive.