Must-knows for women who want to be successful small-business owners

From meeting thousands of current and aspiring small-business owners across the country, career expert Tory Johnson sees mistakes that women owners commonly make. The time has come for women to be bold and speak up for what they want, says Johnson. Three tips from her can help your small business thrive.

  • Demand more: Women often undervalue their time and talent instead of demanding fair market value for their products and services.

  • Communicate: Women hint or allude instead of asking for help outright. Be bold, speak up, and ask for what it is that you want.

  • Act: Women delay action and hope that an ideal opportunity will arise. Hope is not a business strategy. Take steps daily toward building your small business. Make the time to make things happen.