Tide's New Eco Box Totally Resembles Boxed Wine

From House Beautiful

Following the social media craze known as the Tide Pod Challenge, in which teens consumed laundry detergent for fun, Tide has created new packaging that looks exactly like a box of wine. Because, marketing.

According to Tide's parent company, Procter & Gamble, the "Tide Eco-Box" is a cardboard box that comes with sealed bag of ultra-compacted Tide liquid laundry detergent. The new packaging is meant to make it easier for Tide to be shipped through the company's e-commerce partners, like Amazon, Walmart, and other partner sites, and is eco-friendly because it uses 60 percent less plastic than a regular 150 oz. bottle.

"The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer, but reduce the overall impact of that convenience on our environment, Isaac Hellemn, Brand Manager for e-commerce innovation in P&G’s Fabric Care group said in a statement.

But again-it looks just like boxed wine. How are teens supposed to avoid the temptation of pouring themselves a shot of the purple liquid (as displayed in the promotional image) . if they (albeit, stupidly) ate tide pods because they looked like gummies?

In response to the controversy, Procter & Gamble told Buzzfeed News, "We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."

Follow House Beautiful on Instagram.

('You Might Also Like',)

• 7 Secrets HomeGoods Employees Won't Tell You

• 19 Closet Organization Ideas You'll Want to Steal Immediately

• 15 Styling Tricks That Make A Small Living Room Seem Bigger Than It Is