Tiger JK gives shows-off his 'POV' in new single and music video

Feel Ghood Music founder Tiger JK released his new single and music video “POV” on Tuesday.

In a press release from Feel Ghood Music, the Korean American rapper's latest track is described as “a multi-layered reflection on the dichotomy between the past and the current loves of one’s life – all to the deep 808s of hip hop trap, lush synths, and the soulful background vocals of R&B singer Twlv.”

Tiger JK wrote the lyrics, and Feel Ghood Music’s in-house producer Zoey Cho aided with the composition and arrangement. Cho has worked on other hit tracks in the past, such as Yoonmirae’s 2018 song “Kawibawibo,” Tiger JK’s recent “Kiss Kiss Bang Bang” in 2020 and Bibi’s “I’m good at goodbyes” that same year. Assisting with the song’s creation are Grammy Award-winning producers David Kim, who helped with mixing, and Mike Bozzi, who mastered the number.

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The album cover art for “POV” was notably done by Chicago-based artist Jarvis Kim, who went viral last year for his “Shang-Chi and the Legend of the Ten Rings”-inspired artwork that received a shoutout from Simu Liu.

In other Feel Ghood Music news, Bibi will perform at 88rising’s Head in the Clouds music festival later this month along with artists such as Niki, Mili, Jackson Wang, Jay Park and Chungha.

Feature Image via: Photographer HIDONGKI and Feel Ghood Music