Tim Cook greets customers at reopened Apple Store
Around 300 people waited outside for the store to open at 8 a.m. on Friday after it had been closed for more than two years due to renovations.
Online pre-sales for iPhone 11, priced between $699 and $1,099, started last week.
Apple unveiled the upgraded devices earlier in September, highlighting new cameras, stronger batteries and screens, and faster processors.
The sales performance of the U.S. tech giant's latest line-up is being closely watched around the world.
Early on Friday, JPMorgan said it anticipated iPhone 11 to be the largest driver of iPhone shipments over the next 12 months.
