As a result of its ongoing partnership with nonprofit and anti-sexual assault organization RAINN (Rape, Abuse & Incest National Network), Tinder today announced a handful of product improvements as well as training for internal teams at the dating app maker designed to better support survivors of abuse and harassment. Soon, Tinder also says its members will have access to background checks on their matches through Garbo, a nonprofit the dating app maker invested in last spring.
One key aspect of the partnership with RAINN involved training Tinder's customer care team. Through the training, staff learned how survivors may report abuse and harassment, and how to spot reports of serious abuse -- even if the reports use vague language to describe the events. The training, which is now also a mandatory part of Tinder's onboarding and training curriculum, additionally provides instructions on how team members should respond to these types of reports when they occur.
Meanwhile, in the Tinder app, survivors will gain access to a more direct way to report someone they've unmatched with, even if they've waited some time before making their report. And they can now opt whether or not they want to receive follow-up information about actions taken, as some prefer to receive updates and others do not.
The app will also provide alternative support options, as not everyone will feel comfortable making a direct report. Through the Tinder Safety Center, a dedicated Crisis Text Line will be provided, as well as the upcoming feature offering access to background checks on matches from Garbo. Tinder invested a seven-figure sum into New York-based Garbo in March 2021, which offers an alternative to traditional background checks that surface a wide variety of personal information -- like drug offenses or minor traffic violations. Garbo instead focuses on whether or not someone's background indicates a history of violence. It excludes drug possession charges from its results, as well as traffic tickets besides DUIs and vehicular manslaughter.
The Tinder Safety Center is now also accessible from anywhere in the app, reducing the number of taps it takes for a user to locate the resource.
"Our members are trusting us with an incredibly sensitive and vulnerable part of their lives, and we believe we have a responsibility to support them through every part of this journey, including when they have bad experiences on and off the app," said Tracey Breeden, VP of Safety and Social Advocacy for Tinder and Match Group, in a statement about the changes. "Working with RAINN has allowed us to take a trauma-informed approach to member support for those impacted by harassment and assault," she added.
Breeden, who held a similar position at Uber, joined Tinder in September 2020 as Match Group's first-ever head of safety and social advocacy, tasked with overseeing the company's safety policies across its apps, including Tinder, Hinge, Match, OkCupid and Plenty of Fish.
Tinder and other dating apps have put a higher focus on member safety features after a 2019 report revealed how dating apps run by Tinder parent Match Group allowed known sexual predators to use its apps, due to the lack of background check features. Other reports have highlighted the very real safety concerns that accompany the dating app market, particularly those impacting young women -- a key dating app demographic.
In early 2020, Tinder invested in Noonlight to help it power new safety features inside Tinder and other Match-owned dating apps, ahead of its investment in Garbo.
But Tinder's changes aren't only about protecting dating app users -- they're about protecting Tinder's business, as well.
Tinder's top U.S. competitor, Bumble, has marketed itself as being more women-friendly, launching a number of features designed to keep users safe from bad actors, like one that prevents abusers from using the "unmatch" option to hide from victims, for example. Tinder has followed suit, launching new safety features of its own.
The company has also felt the pressure to get ahead of coming regulations impacting tech companies, like those operating social media apps and dating services. Tinder, which dominates the dating app market, today plays in social networking as well, with additions like quick chat features, an interactive video series and other additions to its new Explore hub in the app.
"By adopting more trauma-informed support practices, Tinder will be better positioned to support members who may have experienced harm and take faster, more transparent action on bad actors," noted Clara Kim, vice president of Consulting Services at RAINN, in a statement.