Today is: Cyber Monday

Cyber Monday takes place on the Monday after Thanksgiving, and is the largest online shopping day of the year in the United States. The term was coined by Ellen Davis of the National Retail Federation, while working with Scott Silverman and others, at Shop.org. In 2005, shortly before Thanksgiving, Shop.org put out a press release highlighting the growing amount of sales that took place on the day. Research from 2004 had shown that the day was the 12th largest online shopping day of the year. After the term made its debut, it has been used as a marketing tool by retailers, and the public has embraced the day. As of 2017, sales have increased each year since its inception, transforming the day from the 12th largest online shopping day, to the largest.

Source: Checkiday.com.

This article originally appeared on Fremont News-Messenger: Today is: Cyber Monday