Port Authority is now Pittsburgh Regional Transit
The Port Authority of Allegheny County has new name: Pittsburgh Regional Transit.
The rebranding effort has been in the works for years and was put on hold because of the pandemic. But now it’s a go.
We are now Pittsburgh Regional Transit, PRT, or “Part,” and we’re here to serve you better than ever before
— Pittsburgh Regional Transit (@PGHtransit) June 9, 2022
The brand identity was unveiled this morning at Gateway Station.
With ridership growing again, the Port Authority is ready to move forward with its new name — Pittsburgh Regional Transit, or PRT, and a design plan that incorporated research and input from riders to bring some uniformity to the region’s largest transit system.
“We commissioned a research partner, locally based, to conduct a multi-phase, multilayer assessment of our current brand perception and experiences of our riders,” said CEO Katharine Kelleman.
What does this mean for riders? According to PRT’s website, you will start to see new schedules, brochures, website and signage redesigned over the next year. Vehicles will also be repainted under the new brand over the next few years. PRT said the change will not disrupt services or lead to a fare increase.
The Port Authority of Allegheny has a new name — Pittsburgh Regional Transit — as it rebrands itself. Here’s a first look at the new PRT bus design and color scheme. More details at Noon on Channel 11. #WPXI pic.twitter.com/Jfnhn2yhg2
— Lori Houy (@WPXI_Lori) June 9, 2022
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