Travis Scott's custom Reese’s Puffs cereal box collaboration sold out in 30 seconds
Travis Scott and Reese’s Puffs is the crossover we didn't know we needed.
The Houston rapper, 28, collaborated with General Mills for a limited-edition box of the peanut buttery breakfast treat that flew off the shelves.
"All boxes sold out in 30 seconds!" Reese's Puffs' official Twitter account announced Tuesday, shortly after the product was listed on Scott's website.
The exclusive cereal box, which retailed online for $50, is designed by Scott himself, featuring his action figure holding a spoon branded with his Cactus Jack label.
As for pop culture junkies looking to eat their sugary sweets in style?
Scott also designed a matching "Don't Cry Over Spilt Milk" Reese's Puffs cereal bowl and an "Enjoy Today" spoon, both of which are also sold out.
More cereal: There's now a 'Golden Girls'-inspired cereal and it's flying off the shelves
🔈🔈🔈UPDATE 🔈🔈🔈 All boxes sold out in 30 seconds! Missed your shot? Follow @trvisXX + @ReesesPuffs for more to come 👀 pic.twitter.com/VsMBbAKppS
— Reese's Puffs (@reesespuffs) June 25, 2019
Scott announced the partnership on Instagram Friday, showing off the newly designed boxes while posing in front of a matching brown Range Rover.
"Sweet Sweet," he captioned the image.
A post shared by flame (@travisscott) on Jun 21, 2019 at 3:57pm PDT
Naturally, the sold out boxes are already making their way onto eBay. One reseller is looking to fetch at least $200 for a single box of Scott's Reese's Puffs and the matching cereal bowl.
Related: Police use pepper balls on angry crowd after Travis Scott postpones sold-out Tulsa concert
This article originally appeared on USA TODAY: Travis Scott's custom Reese’s Puffs cereal box collaboration sold out in 30 seconds
