Trevor Lawrence signs endorsement deal with Gatorade
As the draft closes in, Trevor Lawrence has continued to gain endorsement deals before his journey in the NFL. Earlier this month, he was nearing a deal with Adidas, and before that, he had inked a deal with Topps for his own special edition trading card set. Now, with less than a week before the draft, Lawrence has inked an endorsement deal with Gatorade.
Excited to partner with the best. Let’s go to work! https://t.co/PXuQFuJSh4
— Trevor Lawrence (@Trevorlawrencee) April 23, 2021
Lawrence, who is expected to be the Jacksonville Jaguars’ choice with the first pick of the 2021 NFL Draft, also made history with his deal by becoming the first quarterback since Cam Newton to sign with the hydration and sports science company.
Like most athletes, Gatorade has been a pivotal part of Lawrence’s career for a long time, but most recently at Clemson. For that reason, he felt like he was a perfect fit for the company.
“Signing with Gatorade was an easy choice,” said Lawrence per Gatorade’s public relations department. “I have deep ties to the brand, and I’ve used most of the products throughout my entire athletic journey. It’s important to me to surround myself with the best, and I believe that Gatorade is just that when it comes to sports science, hydration and elevating my performance.”
Clearly, based on the history Lawrence has made for the NFL with Gatorade, the company chooses its football athletes wisely. However, with Lawrence being a leader on the field and an obvious user of their products, Gatorade global head of sports marketing, Jeff Kearney, knew that it was a must to sign Lawrence.
“We want to work with athletes who are leaders among their peers, committed to performance and authentic users of our products,” said Kearney. “Trevor is all of those things, and with his help we hope to inspire and fuel the next generation of athletes.”
Lawrence joins a Gatorade roster with young athletes like Fernando Tatis Jr., Zion Williamson, Jayson Tatum, Matthew Wolff, Mallory Pugh, and Sydney McLaughlin to name a few. Needless to say, this is a deal that should help Lawrence perform at a high level as he is clearly a believer in sports science like his soon-to-be head coach Urban Meyer.
