Triller Thrives Amid Congressional Scrutiny of Its Overseas Competitors

If you need proof that not all social media video-sharing platforms are the same, look no further than Triller. This increasingly popular US-based platform boasts a creator-first approach while leveraging artificial intelligence (AI) technology to empower artists and influencers. Its entire AI ecosystem is set up to give creators toolsets to reach broader audiences more directly on other social media platforms such as Instagram, Twitter, Youtube, Snap and others, using Trillers subs such as Julius, Cliqz and fangage.

Triller’s products, such as Cliqz, an SMS app for influencers, offer creators direct ownership of their relationships with their followers and the opportunity for maximum revenue production. Not surprisingly, Triller is now gearing up for a promising 2023 as its foreign competition faces scrutiny from Congress in its first-ever testimony later this month and Triller breaks 450 million registered users.

The consistently growing app gained recognition in 2020 for hosting pay-per-view boxing matches and helping emerging combat sports athletes launch their careers. The start-up’s popularity surged as its China-based competitor, TikTok, faced increasing hostility from Congress and former President Donald Trump. While its competition readies itself to testify before Congress in the coming weeks, Triller is preparing to go public on the New York Stock Exchange under the ticker symbol “illr.” Triller is the only app to have reached number one in 80 countries simultaneously.

According to Bobby Sarnevesht, Triller’s executive chairman and owner, the company’s success is due to the fact that big tech companies do not own it. Instead, its primary stakeholders are the artists and influencers themselves. As a result, Sarnevesht claims that Triller may be “the largest creator-owned company ever to exist,” with celebrity endorsements spanning music, sports, social media, and more.

So what else sets Triller apart from other video-sharing social media platforms? Sarnevesht insists on prioritizing creators’ creative and financial wants and needs. For example, products such as Cliqz allow creators to make 10x more than they might on any other platform. In addition, Triller claims to be majority owned by actual artists, influencers, and talent. This allows them to generate more revenue than other platforms where big tech takes the lion’s share.

Another reason for the platform’s recent success is its use of AI, which Sarnevesht calls the app’s “secret sauce.” Triller is a wholly AI company, with its base of AI coming from an acquisition made two years ago when it bought Amplify.AI. Triller’s conversational AI system, dubbed “ChatGPT for brands,” has enabled over 20 billion conversations with over half a billion users.

Triller has since launched a custom social media converter, transfertiktok.com, for creators to transfer their entire video-sharing accounts, including usernames, to Triller ahead of its anticipated public listing. However, Sarnevesht and his team insist that Triller is not just a social media app; it’s an entire creator ecosystem.

Since 2020, Triller has conducted ten acquisitions, making it more than a single app but a marketplace that allows influencers to create the best content and share it as broadly as possible across all other social media networks while retaining control of their own users and maximizing what they can make.

As it gears up for a public listing on the NYSE, Triller stands on the precipice of a stunningly successful 2023. The innovative platform’s creator-first approach, top-notch AI technology, and steady focus on empowering artists and influencers set it apart from other social media video-sharing platforms.

This is excellent news for Triller and creatives who hope to maximize the money they make while retaining complete control over their relationships with their followers.

McClatchy newsroom and editorial staff were not involved in the creation of this content.