The Trump Plaza condo board in West Palm Beach voted unanimously to dump the Trump name

melania trump arriving in florida
The Trumps arriving in Florida. Noam Galai / Contributor / Getty Images
  • The condo board of West Palm Beach's Trump Plaza voted unanimously to remove Trump from the name.

  • It's the latest in a string of Trump pushback from Floridians.

  • Residents of the condo complex will still have to vote to officially change the name.

  • Visit Business Insider's homepage for more stories.

The board of the Trump Plaza condominium complex in West Palm Beach has voted unanimously to remove Trump from its name, The Palm Beach Post reports.

The vote comes after a violent insurrection by Trump supporters left five dead in early January. Trump later became the first president to get impeached twice.

It's not the first time that the Trump Plaza complex has moved to distance itself from the name. According to the Palm Beach Post, in February 2019, residents voted not to replace Trump Plaza signs that were on top of the towers. The next removal came in June 2020, when street-level signs were removed amidst protests over the killing of George Floyd by police.

Florida already has a contentious relationship with the former president

It's part of a pattern of uneasy welcomes for the former president from Florida residents. In December, it was reported that some of Trump's new Mar-a-Lago neighbors were trying to take legal action to make him live somewhere else.

Last weekend, a plane with the banner "worst president ever" was reportedly seen flying close to Mar-a-Lago. And members of Trump's upscale Mar-a-Lago club are reportedly canceling their memberships.

"It's a sad place for Trump to be hanging out. It's not what it was," Laurence Leamer, who wrote a book on Mar-a-Lago, told MSNBC.

Resistance from Sunshine State residents seems to extend to the wider Trump family. The Palm Beach Post reported that some residents of Admirals Cove, a gated community in Jupiter, Florida, expressed resistance to Donald Trump Jr. and girlfriend Kimberly Guilfoyle moving in.

Florida lawmakers also said no to renaming the Palm Beach airport after the former president.

The Trump Plaza name change isn't set in stone yet

The Palm Beach Post reports that residents of the complex will have to vote on a new name, and they will have until the end of February to send in submissions to the board. Two-thirds of residents will need to vote in favor of the name change for it to go through.

"The Trump brand is damaged, so rebranding the complex is a wise move," real estate agent Burt Minkoff told the Palm Beach Post.

Data shows that's been true for other Trump-branded properties: In Manhattan, they've lost half their value since Trump's election.

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