- A Russian Instagram "star" took delivery of a Lamborghini Aventador studded in Swarovski crystals.
- Naturally, she arranged for that to happen in the middle of a London street for maximum internet excitement.
- Is this a sign of the end of days? Not if we are smart enough to ignore all this attention-seeking behavior by zillionaires.
The world isn't fair. We could point to any number of clues behind this truth, but let's stick with cars, shall we? There are those who purchase Rolls-Royces and Ferraris, and then there are the rest of us. If you're losing sleep over this, give socialism a try-and maybe give up the internet and stick your head in some sand. Definitely don't get all bent out of shape over the developing trend, such as it is, of supercar owners studding their rides in Swarovski glass crystals, however.
Oh, yes, this is a thing now-taking an already expensive car and bedazzling it like a pair of hip-hugging jeans. Who knew that the '90s would come roaring back so quickly? Anyway, this phenomenon came to a head when, in early April, a wealthy Russian person mainly known as an Instagram "influencer" had her new crystal-covered Lamborghini delivered to a busy street-not a dealer, not a parking lot, or even her house, the street-running through one of London's swankiest shopping districts.
Reactions differed, with some on internet comment fields spitting over the tastelessness of "ruining" a Lamborghini by covering it in pricey glass pieces. Others thought it rude that the car's delivery prompted a mob of picture takers and seemed designed to attract maximum attention while causing maximum traffic bedlam by effectively shutting down the street.
None of this matters, and anyone asking "Why!?" should know the answer: Because people who have money but not enough attention don't care what you think. They're peacocking, and with sales of supercars and ultra-luxury vehicles growing in lockstep with the number of millionaires and billionaires globally, they're being driven to find new ways to stand out among themselves.
Soon, we suspect, the Swarovski crystal idea will jump the shark. The possibilities for what lies beyond are nearly endless. Real diamonds glittering across a car's flanks are a natural next step. Or why not cover one's seven-figure exotic in real human hair? Owners could even style the hair, which could give way to even wilder permutations such as braided, curled, or gelled looks. Bungee-cording low-income children to the bumpers for a more human sort of parking sensor array? Sure! Plus, if you toss the kids a buck or two, that's a tax-deductible donation.
Each new idea will be snapped up and analyzed, as we're doing now, and plebes everywhere sneer over how ridiculous and gaudy the [insert absurd visual modification here] is.
Here's a more satisfying route: Let's all try not to be the hot glue holding these peoples' fragile egos together like so many Swarovski crystals on a Lamborghini. Pay them no mind. Or do you enjoy being reminded that you lack a bedazzled supercar?
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