Picture this: It’s July 2010. Seaside Heights, N.J. is packed with people enjoying the boardwalk and beach.
Children are running around and screaming, and there is one woman — at 4 feet, 8 inches, not including her hair — who is blatantly intoxicated.
It’s the setting for one of the most iconic reality TV show moments of the 2010s.
when Nicole “Snooki” Polizzi ended up getting arrested on camera for public intoxication in the middle of the day, with her enormous Gucci bag in tow.
Marc Sebastian clocked in over
3 million views for his TikTok explaining the situation.
It had allegedly been Gucci’s competitor, Louis Vuitton, who
gifted the bag to Snooki knowing she would be out participating
in drunken debauchery while carrying the recognizable purse.
The process of sending a
competitor’s products to an unlikeable person was dubbed “unbranding”.
On the flip side, Sebastian also claimed in a follow-up TikTok that Abercrombie & Fitch used to pay Mike “The Situation” Sorrentino to not wear their clothes while filming