TV Execs Predict How Streaming Will Shake Out in 2020: ‘It Will Be Like ‘The Hangover”
If you thought that 2019 was a big year for streaming, just wait until you see what 2020 has in store. Following a year that saw Apple and Disney launch their own streaming offerings in an attempt to take some of the growing market that Netflix has made its dominion, this year will see three more major services enter the field. NBCUniversal and WarnerMedia will come to the streaming market with two very different offerings. On April 15, NBCU will launch Peacock, which will be primarily supported by advertising and feature live TV elements. A month later, WarnerMedia will debut HBO Max, which rolls up HBO, Warner Bros. and Turner into one, big-tent offering. But before any of those come will be perhaps the most unique offering: Jeffrey Katzenberg’s Quibi, a mobile-only service that doles out content in quick, short (only a few minutes or more) bites. Quibi (short of “Quick Bites”) will become available on April 6. During the Television Critics Association press tour over the last two weeks, TheWrap polled multiple television executives to get their take on where the streaming industry will find itself at the end of 2020. Below are their answers, edited for clarity: Also Read:...
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