Twitch is increasing channel subscription prices for the first time
Some tiers will soon be more expensive in the UK, Canada, Australia and Turkey.
Amazon has been looking to bolster Twitch's bottom line for a while. After laying off around 500 workers and reducing how much streamers make from Prime subscriptions, the streaming service is increasing the price of its subscriptions for the first time.
Twitch says it's "updating prices in several countries to help streamer revenue keep pace with rising costs and reflect local currency fluctuations." The first markets to feel the impact of those changes are the UK, Canada, Australia and Turkey.
As of March 28, Tier 1 subscriptions and gift subs will be more expensive in the UK, Canada and Australia. A base/gift sub is going up from £5 to £6 in the UK, $7 CAD to $8 in Canada and $8 AUD to $9 in Australia. Tier 2 and 3 prices will remain the same in those countries.
In Turkey, Twitch is significantly increasing the price of all three tiers. For instance, a Tier 1 sub will soon cost 43.90 lira ($1.42) instead of 9.90 (32 cents) — the value of the Turkish lira has plummeted over the last 15 years.
These price changes only apply to subscriptions bought on the web. Twitch says it will update prices on its mobile apps in the coming months. It's currently more expensive to buy a sub on the Twitch iOS app. The service also expects to update pricing in other countries later this year.
On the plus side, streamers will have the same revenue share, so they'll earn more from subscriptions in the UK, Canada, Australia and Turkey. Twitch recently announced changes to streamer payouts from Prime subscriptions. They'll soon earn a (generally lower) fixed amount for each Prime sub, dispensing on the subscriber's location. Meanwhile, it'll soon be easier for smaller streamers to qualify for the Partner Plus program and benefit from a better subscription revenue split.
