Twitter is shredding Kylie Jenner for trying to trademark 'rise and shine'

Dusty Baxter-Wright
Photo credit: Getty Images
Photo credit: Getty Images

From Cosmopolitan

  • A new report claims Kylie Jenner is trying to trademark 'rise and shine', and people on Twitter have had some hilarious responses.

  • The Keeping Up With The Kardashians star went viral last week, after a clip of her singing to daughter Stormi Webster was turned into a meme.

The meme about Kris Jenner working harder than the devil has never been more relevant, after TMZ claimed Keeping Up With The Kardashians' Kylie Jenner had filed a trademark for 'rise and shine'.

ICYMI, Kylie became a singing sensation last week [18 October] when a clip from her Kylie Cosmetics office tour went viral. In it, she takes a camera crew into Stormi's room, flips the lights on, and sings "rise and shine" to an already-awake Stormi, while a camera-person has been standing in the dark. It's amazing.

And while Kylie hilariously trolled herself over the video last week, the star has now apparently submitted an application to trademark the three words, to cover products like "belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, and undergarments as well as cosmetics."

Is it still allowed to be stuck in our heads, though?

Kylie has already released two hoodies with "riiise and shiiinnee" and Kylie’s face surrounded by a sun on the front, which sold out for $65 a pop, which shows people are still living for the hilarious moment.

But judging by the general reaction on Twitter, many users don't find the trademarking business so funny - and fans have been tearing into Kylie on Twitter.



"Those 'rise and shine' videos of Kylie Jenner were funny until she started doing too much by making sweatshirts and now trying to trademark it. Like why can’t she just let it be funny and leave it alone?" one person wrote.

Another added, "I don’t think celebrities should be able to trademark everyday phrases. Like Kylie Jenner did not coin the phrase 'rise and shine'."

Kylie Cosmetics Rise and Shine palette, coming to a store near you.

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