Two local entities rebrand to make their connections to the region clearer

Two local entities have given themselves a branding makeover: CREW Hampton Roads has become CREW Coastal Virginia, and the Hampton Convention & Visitor Bureau has unveiled a new logo.

CREW, which stands for Commercial Real Estate Women, is an international business network for women that has more than 12,000 members.

The local chapter, founded in 2004, has approximately 100 members who work in commercial brokerage, commercial lending, law, engineering, development, banking and finance, accounting and specialty services.

Sheila Traficante, president of CREW Coastal Virginia and vice president commercial real estate relationship manager for Fulton Bank, said the name change had been in the works for several years.

Traficante said CREW, which did the rebranding work, was waiting to see which direction the region took, then rolled out the change this year to better regionally identify the area.

CREW Coastal Virginia has a new logo, too. A sleek arrow in shades of blue and green rests beside the name, pointing due east.

“The arrow is representative of how the CREW movement is advancing members, companies and business deals forward,” Traficante said.

The Hampton Convention & Visitor Bureau launched its new Visit Hampton logo as part of a rebranding effort by the City of Hampton. The logo focuses on the city’s 400 year legacy as the first continuous English-speaking settlement. The final design work was done by Belo + Company. The design of the new Visit Hampton logo and brand identity cost the Hampton Convention & Visitor Bureau $10,000.

Mary Fugere, Hampton Convention & Visitor Bureau director, said in a news release that the new logo embodies the city’s vibrancy as a waterfront destination rich in maritime and aeronautical history and as a center of technological advancement.

The new logo features tri-color waves as a nod to the Chesapeake Bay and stars that form the constellation of Cancer, which is Latin for crab.

Canning of the Chesapeake Bay crab meat was perfected in the city and enabled Hampton to make its mark in the seafood industry in the late 19th century.

“The crab has long been an endearing symbol of Hampton to many of its residents,” Fugere said.

Sandra J. Pennecke, 757-222-5356,


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