UConn women’s basketball star Paige Bueckers announces new NIL deal with Cash App
UConn women’s basketball star Paige Bueckers announced a new name, image and likeness deal Tuesday with the mobile payment service Cash App.
According to Forbes, the partnership will help the Bueckers, the reigning national player of the year, launch the Paige Bueckers Foundation, which will “broadly focus on creating opportunities for children and families and promoting social justice.”
Per Forbes, Cash App will endow an initial $100,000 Bitcoin donation. As part of the announcement, Bueckers offered fans the opportunity to win $15, with $100,000 in cash being given away overall.
“I know this deal isn’t like a super long-term contract,” Bueckers told Forbes. “But I’m working with people and want to work with people who have the same values as me.”
Other high-profile athletes to partner with Cash App include NFL stars Odell Beckham Jr. and Aaron Rodgers as well as the NBA’s Klay Thompson and Andre Iguodala.
The Huskies sophomore guard, who has been sidelined since early December with a knee injury, is thought to be one of the biggest beneficiaries of the NCAA’s decision this summer to allow college athletes to profit off their name, image and likeness. Bueckers previously announced deals with StockX and Gatorade.
Alexa Philippou can be reached at aphilippou@courant.com
