UK fashion label Warehouse to debut fresh collection as part of re-launch

Warehouse website

British high street brand Warehouse is set to debut a revamped collection to carve its niche against fellow retailers Zara, COS and & Other Stories.

The new look, previewed by WWD, is the brainchild of brand consultant Alasdhair Willis and London designer Emma Cook, with apparel focused on "polished sportswear with a cool British twist".

Pieces, including tie-dyed track suits, tailored, flat-front plaid trousers and cashmere sweaters, as well as overcoats and long dresses, take inspiration from the European runways, and focus on a toffee, dusty pink, chocolate, navy and olive tones.

Prices are expected to range from 39 pounds, or $57, for a top to around 700 pounds, or $1,020, for a shearling coat.