Ulta Beauty's 21 Days Of Beauty Event Is Officially Here — & Here's What We're Buying

Jennifer Mulrow

Bust out your bright coral lipstick: Spring is finally here. And with it, the biannual, holy grail of beauty sales — which means we're about two seconds away from revamping our top shelves. That's right, Ulta Beauty 's 21 Days of Beauty Event officially kicked off on Sunday and features so many new must-try buys 50% off, for one-day-only sales. There's truly no better time to go out on a limb and discover products you might not've splurged on if they weren't half off, no?

Since sales can be slightly overwhelming, we went ahead and highlighted our top picks for each day of the sale from here on out. Think: an extra-as-ever, chocolate-gold eyeshadow palette from none other than Too Faced; the Mario Badescu spot treatment so many of your friends swear by; and the loveliest, long-wear single shadows from Urban Decay. So click ahead to map out your shopping plan of attack this month — you don't want to kick yourself later for missing any one of these absolute steals.

March 19

This mineral-based powder gives any bunny-eared, tongue-wagging filter a run for its money when it comes to a soft-focus finish.



Bare Minerals bareSkin Perfecting Veil, $13.5, available at Ulta Beauty

March 20

You don't need an art degree to master a face beat with these eyeshadow pots — the creamy, crease-proof formula makes it feel like Makeup 101.



MAC Pro Longwear Paint Pot, $11, available at Ulta Beauty

March 21

The unsung hero of super-glowy skin? A soft, pearlescent primer, like this cult-fave from Becca.



Becca Backlight Priming Filter, $19, available at Ulta Beauty

March 22

The only disappointing thing about this decadent palette is that — despite its overwhelmingly delicious scent — you can't actually eat it. (The richer-than-gold color payoff, though, more than makes up for that.)



Too Faced Chocolate Gold Metallic/Matte Eyeshadow Palette, $24.5, available at Ulta Beauty

March 23

The be-all-end-all brow pencil that's been keeping our brows on fleek (if you will) for longer than we can remember.



Anastasia Beverly Hills Brow Wiz, $10.5, available at Ulta Beauty

March 24

Don't even think about taking that new passport photo without brushing on this oil-banishing powder first. Trust us. We'll know.



It Cosmetics Bye Bye Pores Silk HD Anti-Aging Micro-Powder, $14.5, available at Ulta Beauty

March 25

An oil-free formula like no other, this serum-like primer with Elasto-Smooth technology refines skin's texture to a satiny-soft touch.



Lancôme La Base Pro Oil Free Primer, $21, available at Ulta Beauty

March 26

For that enviable, glazed-donut-like glow, this highlighting trio is all you and your cheekbones need, TBH.



Ofra NikkieTutorials Highlighting Trio, $14.5, available at Ulta Beauty

March 27

More invigorating than a splash of water to your face in the morning, this hydrating primer delivers up to 24 hours of moisture and can kick your day cream to the curb in the process.



Smashbox Photo Finish Primerizer, $21, available at Ulta Beauty

March 28

The high-shine, color-boosting plumping gloss that's smoother than shea butter and won't budge all day.



Buxom Cosmetics Full-On Plumping Lip Cream, $10.5, available at Ulta Beauty

March 29

Banish dull winter skin with this resveratrol-rich formula that'll intensely hydrate and refine texture like it ain't no thing.



Juice Beauty Stem Cellular Anti-Wrinkle Booster Serum, $40, available at Ulta Beauty

March 30

This iconic acne-busting spot treatment truly is worth the hype: It's fast-acting, effective, and looks cute as heck on your top shelf.



Mario Badescu Plastic Bottle Drying Lotion, $8.5, available at Ulta Beauty

March 31

For those still mourning the loss of the OG Naked Palette (RIP), we've got some good news: You can scoop up your favorite, similar-looking shades in these single-shadow pots, instead.



Urban Decay Eyeshadow, $10, available at Ulta Beauty

April 1

Just a few drops of this radiance-boosting primer will give you a natural, dewy glow that's anything but an April Fool's joke.



Smashbox Photo Finish Primerizer, $21, available at Ulta Beauty

April 2

Louder-than-life makeup has never been more in vogue, so scoop up this powerfully pigmented, anti-neutral shadow palette, and show 'em what you got.



Lime Crime Venus Pressed Powder Palette, $19, available at Ulta Beauty

April 3

Lock in all your hard work and set your makeup for all-day wear with a thin-as-air setting powder.



Cover FX Perfect Setting Powder, $17.5, available at Ulta Beauty

April 4

This collagen-rich elixir will help you say sayonara to those puffy, under-eye bags you wish you could check at baggage claim.



Exuviance Age Reverse Eye Contour, $39.5, available at Ulta Beauty

April 5

For that I-just-got-back-from-vacation glow all year round, these warm-toned bronzers are truly unmatched.



Too Faced Chocolate Soleil Matte Bronzer, $15, available at Ulta Beauty

April 6

The kind of brow gel (with a super-precise spoolie) you can apply just as easily on a bumpy subway ride as you can in your spa-like bathroom.



Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel, $12, available at Ulta Beauty

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