Ultra-Targeted Body Products Are Trending—We Asked Experts If They're Worth It

·7 min read

We all know that skincare concerns often don't stop at the face. Bumps, lumps, and pretty much anything else can show up anywhere they dang well please on our bodies, too. This is where targeted body care products come in—a beauty category that's been gaining more and more momentum in recent years. Although I naturally approached the idea of targeted body care with a healthy dose of skepticism, the experts I consulted reveal they can actually add an effective boost to your routine, depending on what area or type of concern you're looking to target. (If you're interested in that kind of thing, of course!)

Board-certified dermatologist, Dr. Elyse Love, says, "targeted body care is a great way to address body skin concerns. Our faces have historically gotten most of the attention from the beauty world, but body skin shares many facial skin concerns [too]." Granted, when asked if she thinks they're worth adding to your routine, she stresses that that's subjective, but can definitely be worth while. From another perspective, top New York-based esthetician and Head of Education at Topicals, Lily Njoroge, also agrees that body-specific treatments deliver better results than using a facial product on the body.

Whether your body skincare concerns involve acne, loss of firmness, or you're just looking for a more youthful glow, find the full rundown on targeted body care below, with picks to shop by concern.

What to Look For in Targeted Body Care Products:

The first major thing you want to know about targeted body care products is that you can opt for a higher concentration of the active ingredients. "The skin on the body is more resilient and can typically tolerate more than the face," Njoroge shares. "[This way] most people are able to use treatments that are more concentrated with stronger actives." Although this is great news, it's also important to be aware when coming across body care products that tout themselves as anti-aging wizards.

"[The term anti-aging] is truly a marketing term that preys on people's fear of aging," she says. "[This sometimes] allows brands to slap an exorbitant price tag on 'regular' ingredients, because people will pay to look good and appear seemingly younger. "True aging can never be stopped or reversed with just over-the-counter topicals. Only medical treatments like Botox, fillers, retinoids, microneedling, chemical peels, or procedures like Morpheus8 can reverse visible signs of aging, but still only to a certain degree."

Njoroge also notes that premature aging caused by UV and particulate matter-induced cellular damage is a bit different and can be prevented and reversed so a certain degree. In short, this is what most would call free radical damage. That's where antioxidants come in—they prevent any harm from being done to your cells by "donating" an electron to stabilize the free radical. That being said, Njoroge always stresses this specific kind of protection.

"I advise that people focus on body treatments that target their concerns and provide them with antioxidant protection. It doesn't have to have an anti-aging label to have 'anti' aging benefits. A [true] 'anti' aging product is one that promotes healthy cell turnover and collagen synthesis and protects your skin's barrier, that's it. And really, the number one anti-aging product we all need is SPF, that should be advised more than super pricey serums that aren't really unique in any way."

Now that you're armed with this insight, there are a few other things to consider when selecting a product for your skincare concerns. Njoroge always thinks it's important to look for a well-rounded formula. "Make sure they have a bit of everything and not too much of one particular group of ingredients," she says. "You want something that promotes cell turnover, but simultaneously promotes a healthy moisture barrier to prevent excessive dryness and mitigate irritation. Additionally, you want something that has ingredients that are proven to target your specific concerns. If you have body acne, look for something with AHAs or salicylic acid. If you're looking to brighten hyperpigmentation, a product with a mixture of tyrosinase inhibitors is best. For wrinkles and fine lines on the body, retinol is your best friend."

Using Njoroge's insight, I've selected the best target body care products for a few major skincare concerns below. Scroll through and find the right one for you.

The Target: Loss of Firmness

Mutha Body Contour Serum ($95)

This body contour serum is packed with AHAs, hyaluronic acid, coffee extract, and other natural ingredients to act as a true multi-hyphenate. It tightens and firms the skin while helping to clear up any body blemishes and bumps. It's also a personal favorite of mine that I never skip after a shower.

BeautyBio The Sculptor Smoothing Body Cream ($60)

This high-tech, smoothing body cream reduces the appearance of body dimples and supports elasticity. Its LipoCare complex support's the body's natural fatty-acid breakdown process so skin appears smoother.

Clarins Body Fit Anti-Cellulite Contouring Expert ($71)

I want to preface this by saying that cellulite is not bad. It's completely normal and anyone who would like to embrace it should proudly stand by that. However, I also recognize that some may not love it and would like a little help reducing it. Clarins' Body Fit formula works wonders to sculpt, and tighten the skin in places you may need a little extra lift.

Caudalie Vinosculpt Lift & Firm Body Treatment ($45)

This rich body cream features a potent blend of grape polyphenols to help lift the skin around the stomach, chest, arms, and butt area.

The Target: Dull & Dry Skin

Playa Beauty Ritual Body Serum ($38)

Playa Beauty has officially expanded into body care and I can't say I'm mad at it. The brand's Ritual Body Serum contains vitamin C, Tigergrass, and hyaluronic acid to boost your full-body glow year-round.

Reed + Gwen Supercharged Reishi Body Melt ($48)

This reishi-charged body melt combines adaptogenic mushrooms with hyaluronic acid and vegan ceramides to promote youthful-looking skin.

Lord Jones Bump + Smooth CBD Body Serum ($60)

This resurfacing body treatment has both AHAs and BHAs to help deeply exfoliate the skin. CBD also works to reduce the appearance of body bumps and reveal your most radiant skin yet.

First Aid Beauty KP Bump Eraser Body Scrub ($28)

Both Love and Njoroge recommend this product for its gently exfoliating and brightening properties.

The Target: Acne

Paula's Choice Clear Acne Body Spray ($25)

An acne-targeting body mist is great for those hard to reach areas. Paula's Choice never disappoints when it comes to acne-fighting products and this clearing body spray is no different.

Versed Back-Up Plan Acne-Control Body Mist ($15)

Tea tree oil, witch hazel, and salicylic acid all work together to create a powerfully effective body acne treatment. It can even be used on your face to help fight maskne.

Soft Services Clearing Clay Multi-Use Breakout Treatment ($28)

This clearing clay treatment features 10% sulfur and 1% zinc PCA to powerfully clear the skin. Given that it's clay, it might make it a bit messier. It is, however, worth it for clear skin all over or works well as a spot treatment for other pesky bumps.

Topicals Faded Brightening & Clearing Mist ($30)

Njoroge always recommends this supercharged mist. "It's packed with exfoliating actives such as glycolic acid and kojic acid. It also has protective and reparative antioxidants like licorice root extract and camellia sinensis (green tea). The anti-inflammatory properties from the ingredient centella asiatica are also great for those with body acne."

The Target: Wrinkles

Paula's Choice Retinol Skin-Smoothing Body Treatment ($29)

Retinol is considered the gold standard in preventing premature aging, according to Njoroge. This body treatment can help plump and smooth fine lines on the skin.

REN Clear Skincare AHA Smart Renewal Body Serum ($42)

This gentle exfoliant is another favorite of Njoroge's and contains probiotics to reinforce the skin's natural barrier. It protects it and locks in moisture to promote smoother, more radiant skin.

Nécessaire The Body Serum ($45)

This hyaluronic acid serum hydrates and visibly plumps wrinkles within the skin. It's also fragrance-free, dermatologist-tested, and hypoallergenic.

Replenix Retinol Smooth + Tighten Retinol Body Lotion ($71)

This lotion means business. It's packed with retinol, Edelweiss Flower, and hyularonic acid to deeply hydrate, lift, and smooth out the skin.

Up Next: Are Body Serums Your Dry-Skin Savior This Fall? A Derm Weighs In

This article originally appeared on Who What Wear

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