University of Idaho’s Kibbie Dome getting a new name. What’s the sponsorship deal worth?

Rachel Roberts
·2 min read
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The University of Idaho on Tuesday announced a naming sponsorship for the Kibbie Dome, and the Idaho State Board of Education approved the change at a special meeting Wednesday.

The new name is the P1FCU Kibbie Dome.

P1FCU, a Northwest-based credit union, would hold naming rights for 10 years, resulting in $5 million in revenue for the University of Idaho.

“The Vandal Family has long called the Kibbie Dome home,” U of I President Scott Green said in a news release. “This partnership with P1FCU helps us continue our commitment to student success, spurs excitement in our dedicated student-athletes and is yet another sign that the U of I is thriving.”

As part of the deal, P1FCU will sponsor two student financial success programs. The Better Education About Money for Students (BEAMS) is a financial education and individualized coaching program that sets students up for financial success by teaching financial knowledge and skills. Elevate Idaho focuses on the changing landscape for student-athletes with the advent of Name, Image, Likeness (NIL).

The partnership also will include support for UI Extension Personal and Family Finance programming, which focuses on personal and family finance for low- and moderate-income households throughout the state.

“The University of Idaho partnership and P1FCU Kibbie Dome naming sponsorship creates a great opportunity to further invest in young adults and empower them through a high-impact, high-value financial literacy education with support from our staff,” P1FCU President and CEO Chris Loseth said.

“This will be a rewarding partnership for P1FCU along with the students, alumni, employees and fans of the University of Idaho and Vandal Athletics.”

The Kibbie Dome is named after William H. Kibbie, a former U of I student who donated $300,000 toward the building of the facility. It officially seats 16,000 people for football games.

Potlatch No. 1 Financial Credit Union, which is headquartered in Lewiston, was formed in 1938 and serves communities in Idaho, Oregon and Washington with more than 100,000 members.