A window display at Saks Fifth Avenue in New York City is bringing a taste of the Palm Beaches to Manhattan.
Curated by Saks, Discover the Palm Beaches and the Historical Society of Palm Beach County, the display invites fashion enthusiasts to celebrate the upcoming debut of a new fashion exhibit at the Richard and Pat Johnson Palm Beach County History Museum in West Palm Beach.
Endless Summer: Palm Beach Resort Wear, which will be presented by the Historical Society of Palm Beach County and Discover The Palm Beaches, is scheduled to run Nov. 9 through May 25.
The exhibit, featuring curated artifacts from many private collections as well as those from Kent State University; the Pucci Archives; the Long Island Museum of American Art, History and Carriages; and the Historical Society of Palm Beach County will explore the impact Palm Beach made on resort fashion over the last 129 years.
New York City shoppers were introduced to the upcoming exhibit through the Saks' window display, which was tied to New York Fashion Week.
The semiannual series of events in New York City where international fashion collections are shown to buyers, the press and the general public ran from Sept. 7-13.
"The whole concept came around because, obviously, Discover the Palm Beaches is putting in a lot of effort to do out-of-market promotion," Taylor Materio, chief development officer for the Historical Society of Palm Beach County, said of the Saks display. "We want to bring people to the Palm Beaches as all eyes are on New York during New York Fashion Week."
"The Saks Fifth Avenue window display during New York Fashion Week was the perfect opportunity to promote tourism to The Palm Beaches and travel to the upcoming Endless Summer exhibit at the Historical Society of Palm Beach County," added Erika Constantine, assistant vice president of marketing for Discover The Palm Beaches.
"Discover The Palm Beaches created the partnership with Saks Fifth Avenue to promote our destination and all of our great county assets from the beaches, golf courses, iconic resorts, arts and culture, and of course, fashion and great shopping."
The Saks display is expected to be removed this week. Until then, visitors are encouraged to take photos in front of it and tag the Historical Society of Palm Beach County at #EndlessSummerPB. Passerby also can win a trip to The Palm Beaches by scanning a QR code on the window display.
This article originally appeared on Palm Beach Daily News: Saks window display in New York City gives shout-out to Palm Beaches