Amazon Finally Confirmed The Dates Of Prime Day 2020, And It's Going To Last A Full 48 Hours

We love sales. You love sales. Your neighbor down the street loves sales. It's one thing everyone can agree on. And if you've shopped an Amazon Prime Day sale in the past, you know this event is mecca for sale lovers. Consider this your Prime Day primer, with everything you need to know. We'll continue to update this story with information as soon as we hear it.

When is Prime Day?

Amazon finally announced that its famous Amazon Prime Day would still be happening in 2020: Prime Day starts October 13 and runs through October 14. The site had postponed the annual shopping event earlier this year due to the ongoing COVID-19 pandemic. The company referenced the pandemic in its press release regarding the event.

"In the midst of an unprecedented year, we're committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love," said Jeff Wilke, Amazon CEO Worldwide Consumer. "This year's Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes–and to have more time to spend with their families and friends throughout the season."

How long will Prime Day last?

Prime Day 2020 will last 48 hours—yep, two whole days of sales. Prime Day originally began as a one day event, but last year, the sale switch to a 48-hour model. And India's Prime Day (which happened this August) also lasted 48 hours.

What is Amazon Prime Day?

Products across every single department on Amazon go on sale, and they're known as some of the most competitive sales and prices of the year. You do have to be a current Prime member to get the sales, so check that you're signed up. And if you're not, what are you waiting for? It's only $12.99/month or $119 for the year if you pay an annual lump sum.

This year, there are initiatives in place to support small businesses including shoppable collections from small businesses and deals for Prime members who shop from small businesses.

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What are the Best Amazon Prime Day sales?

Amazon is beginning to roll out deals ahead of Prime Day, and the site will continue to do so every day leading up to the event.

• Get two Echo Dot devices for $39.98
• Save $100 on a Fire TV Recast to store up to 75 hours of HD programming
• Spend $10, get $10 at Amazon Books
• Save up to 40% on daily essentials by Amazon
• Save up to 20% on snacks and drinks
• Get 15% off your first Amazon Fresh order of $50+ with code FRESH15
• Save up to 20% off on Broan Appliances
• Save up to 15% off Midea compact refrigerators