Uptown bakery closed after less than a year
Wentworth & Fenn has shuttered its uptown location, effective immediately. The gourmet bakery opened in The Alley at Latta Arcade last June.
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“It was one of the hardest decisions I’ve had to make — and a tearful one at that,” owner Sam Ward told the Charlotte Business Journal.
The executive pastry chef says sales have been on a decline since the 400-square-foot bakery opened uptown, while overhead is up. Attempts to generate sales via paid media exposure failed to help.
“We won’t make it as a bakery if we don’t make some changes,” Ward says.
Read about what’s next for the business on CBJ’s website here.
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