Usher in the new year with all things red and auspicious [clothes and shoes added!]
Nothing spells more Chinese New Year than the colour red. It has come to symbolise luck and prosperity to the Chinese. But how did it all start? Let me tell you a story. A long, long time ago, a mythical beast ravaged the villages, killed livestock, and posed a threat to the livelihood of the masses. Life was hard.
TL;DR: The villagers realised that the beast was afraid of loud noises and red items. They started decking their homes with red items such as red lanterns and red scrolls and lighting firecrackers. The mythical beast never appeared again, and peace was restored. And so, the association to the colour red with good luck and good fortune began.
Many Chinese still subscribe to the notion that red brings luck to this day. With the lunar new year less than a month away, Yahoo Shopping has sussed out some beautiful red attire and shoes (in various gorgeous hues) for you to usher in the new year. Look out for discount codes within. Here’s to a prosperous Huat year ahead!
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