New Utah Tech logos, plans for summer projects released as Dixie State readies name change

·4 min read
A computer rendering shows what the new Utah Tech University logo would look like on the outside of the Human Performance Center on the campus of what, for now, is still Dixie State University. The school is scheduled to officially change its name on July 1 and is preparing to change signs and designs across campus this summer.
A computer rendering shows what the new Utah Tech University logo would look like on the outside of the Human Performance Center on the campus of what, for now, is still Dixie State University. The school is scheduled to officially change its name on July 1 and is preparing to change signs and designs across campus this summer.

Showing off a slick new set of logos that take Dixie State University's traditional color scheme and apply it to the school's new name, Utah Tech, officials announced on Sunday some of the plans already underway on campus and elsewhere to make the change a reality.

The official name change, approved by the state legislature late last year, takes place on July 1.

With many students away from campus for the summer, the actual physical changes required by the change — new signs and other design changes — are already in the works, said Jordan Sharp, the university's Vice President of Marketing & Communications.

Utah Tech University logo
Utah Tech University logo

The new university logo contains similar elements to the old logo, with two tones and split lettering. One of the most noticeable changes in the primary logo is the traditional blue-and-red color scheme, which replaces some of the red-rock tones used in recent years.

The logo contains some embedded symbolism as well, with a "1" tucked into the upper-left corner of the letter "U" included as a nod to the university's new Division I status. The physical shape of Utah is incorporated inside of the "U" to emphasize the school's location.

The new logos received student input and 22 submissions (mainly from students) were accepted for the final 27 logo ideas, Sharp said. The University also had 600 people view the logo design as well to gain as much input as possible.

Jordon Sharp, vice president of marketing and communication, and President Biff Williams discuss the university name change Tuesday, May 10, 2022.
Jordon Sharp, vice president of marketing and communication, and President Biff Williams discuss the university name change Tuesday, May 10, 2022.

“I think one big change was data," University President Biff Williams said. "We really did a comprehensive study, not just with those within our community, but we looked at our current students, our current faculty and staff, our community. But we also looked at who our future community members who are future students, we looked at all our recruitment areas and made sure that it wasn't just about the here and now, but it's looking forward and making sure that we were doing it for the right reasons, making sure that we had the data."

Rendering of new logos as Dixie State transitions to Utah Tech
Rendering of new logos as Dixie State transitions to Utah Tech

As required by the Utah Legislature, the main campus will be called Dixie Campus and there will be a large sign to show the campus name, Williams said.

The university wanted to enact the campus changes before the new student orientation, which takes place June 1, so as to not confuse any of the incoming students.

“We knew it would take the entire summer to get everything done, so, when we spoke to our students, we asked them what their preference was," Williams said. "And they really wanted to wait until commencement was over, so that they could stand by the signs and could celebrate. And so we've done that."

The campus bookstore will also be ready for the name change, with new Utah Tech gear and the new website ready to go.

Sports teams at Utah Tech already have new uniforms with the new sports logo, though many have not seen the new gear, said Ken Beazer, the university's athletic director.. The new logo is the first at the university to incorporate the sports side of the school in all its forms.

Rendering of new logos as Dixie State transitions to Utah Tech
Rendering of new logos as Dixie State transitions to Utah Tech

“It's exciting," Beazer said. "I mean, everything just kind of seems new, right? Now with, you know, with the transition to division one, coupled with the unveiling of a new and what we believe to be a really strong logo and brand for us, athletically."

There will be more variations in uniforms with the new branding allowing the teams more opportunity for more mix and match uniforms than in the past.

Rendering of new logos as Dixie State transitions to Utah Tech
Rendering of new logos as Dixie State transitions to Utah Tech

The university will continue to make physical changes around the campus throughout the summer and could go into fall depending on shipping, Sharp said. Though the goal is to have as many surface changes done before the new students arrive on June 1 for orientation, there will be new signs going up around St. George and more buildings connected to the university.

“So, we know that change is difficult, and we just hope to get them excited and bring them along," Sharp said. "And at the end of the day, we're here for the students. We're here for the community, despite the name or crucial preferences, we hope to build they'll want to get behind the real why of the institution."

Elle Cabrera covers breaking news and topics. Please help us to continue producing this content at thespectrum.com/subscribe.

This article originally appeared on St. George Spectrum & Daily News: New logos spark the beginning of Utah Tech transition over the summer