VH1 Logs Best Monday Primetime Demo Rating & Share In Over 2 Years With ‘Love & Hip Hop’ Duo

·1 min read

At a time when linear networks are largely managing the decline, with live viewing of entertainment programming dropping double digits every year, it is very rare for a net to set a multi-year high in primetime. VH1 did it on Monday this week with the return of Love & Hip Hop: Atlanta and Love & Hip Hop: Miami, which led the Paramount Global network to its highest Monday primetime Live+Same Day adults 18-49 rating (0.557) and share (3.22) in over two years, since April 2020 and March 2020, respectively.

Veteran Love & Hip Hop: Atlanta kicked off the second half of its tenth season with a 0.68 18-49 rating/4.02 share and 756K total viewers in L+SD, up +6%, 26% and 1%, respectively vs. Season 10 averages.

More from Deadline

Love & Hip Hop: Miami then turned up the heat as its Season 4B premiere (0.66/9p) posted its best demo rating (0.66) and share (3.60) in more than two years, up 57% and 95%, respectively vs. the full prior season. L+SD viewership (722K) was up +46%.

The shows also had a strong showing on social media with 2.6M views on premiere night.

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Click here to read the full article.