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US store Target announced on Thursday it is to launch a limited edition collection with British designer Victoria Beckham.
Due to touch down in stores in spring next year, Victoria Beckham for Target will reflect the essence of the designer's secondary, more playful line, Victoria, Victoria Beckham.
The designer's first high-street collaboration will offer fans of her brand a more affordable collection, with prices ranging from $6 to $70, with most items under $40. Inspired by Beckham's own life and her experience as a mother, the 200+ collection will include a combination of original designs as well as shapes taken from some of the designer's iconic silhouettes.
Offering clothing and accessories for women and girls, and for the first time toddler and baby, the collection will feature a palette of soft pastels, bright highlights, and pretty spring prints in easy-to-wear shapes.
"Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," said Victoria Beckham, commenting on the news.
"I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time."
Victoria Beckham for Target will be available April 9, 2017, at all Target stores and Target.com. Select pieces from the collection will be available for sale internationally via victoriabeckham.com.