VidCon Cancellation Means More Than $60 Million Loss for Anaheim and Content Creators

Samson Amore

VidCon, the global event that gathers online video stars and their fans, could cost Anaheim at least $60 million — and millions more for content creators and affiliated businesses — if it’s not rescheduled. Viacom earlier this week announced the cancellation of the video industry conference due to the coronavirus pandemic, but VidCon General Manager Jim Louderback said in a statement that the conference is aiming to reschedule in the fall and will provide more details around June 15. “In a normal year, the show’s broadest measure of economic impact is $60 million,” said Mike Lyster, chief communications officer for the city of Anaheim, which hosts the annual gathering at the Anaheim Convention Center. “We certainly respect VidCon’s decision, which was taken out of an abundance of caution and some uncertainty from where we are today.” Lyster added that the direct loss to the city or the convention center has yet to be accounted for, but said that surrounding venues like restaurants and hotels will definitely feel the blow, as some have shuttered temporarily as a result of the pandemic. Also Read: Why Netflix Likely Won't Need to Throttle Service in the US “The lease of a show of this size...

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