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A world-record-setting Virginia Beach surf competition carved out a new level of city support Tuesday.
The City Council approved a $750,000 sponsorship for the East Coast Surfing Championships. The event is 60 years old and is the world’s longest continually run surf competition. It is also the leading tax revenue generator of special events in the city.
“It’s a dream come true,” Dee Nachnani, owner of Coastal Edge surf shop, said Tuesday night after the vote.
Coastal Edge is the title sponsor of the event and helps support its operation. The Virginia Beach Jaycees owns the ECSC and provides volunteers.
“I’m overwhelmed,” said Tony Pellino, chairman of the event and a Jaycees member. “This is just an amazing opportunity for the city.”
The ECSC, held in August, has included free live music in the past. The city’s sponsorship is earmarked for enhancing the event’s entertainment offerings, and tickets will be sold with 25% of sales going to the city.
Pop singer Ava Max and rock band The Offspring will be among the performers.
“Those are locked in,” ECSC General Manager George Alcaraz said. “We’re going to have a good celebration.”
The complete lineup for the event Aug. 21-28 will be announced soon.
“We’re just so excited to be able to partner up with the city and to celebrate what we already know, that we’re one of the best cities in the country,” Nachnani said.
Stacy Parker, 757-222-5125, firstname.lastname@example.org