Visalia Times-Delta and Tulare Advance Register transitioning to postal delivery
Starting March 12, the U.S. Postal Service will be delivering Visalia Times-Delta and Tulare Advance Register to optimize resources amidst increasing digital readership demand.
The round-the-clock online news cycle has made digital products the first choice for breaking-news, and print subscribers are increasingly engaging digitally. As such, the Visalia Times-Delta and Tulare Advance Register will be putting renewed emphasis on the printed newspaper as a place readers can dive into local news with more impact and context, feel-good community features, sports analysis and commentary — the stories you can’t get anywhere else.
"We are grateful to our print and digital subscribers for their steadfast support," Central California Editor Sheyanne Romero said. "The way our readers consume news continues to evolve and we’ll continue to evolve to best meet those needs."
Like many other newspaper publishers, Gannett Co. Inc., which operates more than 200 daily local newspapers including Visalia Times-Delta and Tulare Advance Register, has already successfully introduced the approach in dozens of markets across the country, and is expanding the initiative.
“For many years now, the printed newspaper has served as a culmination of the stories that will become our collective history, while our websites and mobile apps deliver the news of the day,” said Michael A. Anastasi, VP of Local News for Gannett. “We know that by the time our informed readers pick up the paper, they know what happened yesterday – the print newspaper should provide additional context, to help readers better understand their community and the world around them.”
Readers can also visit www.visaliatimesdelta.com, as well as to access the eNewspaper, a digital replica of the newspaper at www.visaliatimesdelta.com/enewspaper.com.
Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products.
Subscribers with questions or concerns can visit help.visaliatimesdelta.com/contact-us.
This article originally appeared on Visalia Times-Delta: Visalia Times-Delta transitioning to postal delivery
