I visited a Trump superstore full of Trump toilet brushes and 'Bye-Bye Biden' countdown clocks — see inside

I visited a Trump superstore full of Trump toilet brushes and 'Bye-Bye Biden' countdown clocks — see inside
·5 min read
Jenny Powers in front of the Trump Superstore sign.
Jenny Powers
  • I visited a Donald Trump superstore called Keep on Trumpin' in Myrtle Beach, South Carolina.

  • Richard Kligman, a co-owner, said business has been booming since he opened the shop in March 2022.

  • The space was filled to the brim with everything from graphic T-shirts to talking Trump figurines.

When I was in North Myrtle Beach, South Carolina, I spotted a billboard advertising a Donald Trump superstore. My curiosity got the best of me, and I decided to stop in and pay the store a visit.

Donald Trump Superstore billboard.
Jenny Powers

I turned into the parking lot and was greeted by a series of colorful pro-Trump flags and an air dancer in the former president's likeness, wildly waving its arms at oncoming traffic.

A Donald Trump inflatable.
Jenny Powers

Bookended between Klig's Kites and a restaurant called "Goodfellas Seafood Hut" sits the brick-and-mortar Trump store, Keep on Trumpin'.

Klig's Kites store sign.
Jenny Powers

The jam-packed storefront features an animatronic mannequin of Trump waving a “Let’s Go Brandon” flag at passersby.

The outside of the Trump superstore.
Jenny Powers

As I snapped a photo of the mannequin, one customer walked by, chanting: "Let's Go, Brandon."

Trump figure holding a "Let's go Brandon" flag.
Jenny Powers

In order to access the store, you have to go through the main entrance of Klig’s Kites, a retail shop selling kites, banners, and flags.

Trump superstore direction sign.
Jenny Powers

Once inside, I notice Klig's and Keep on Trumpin' are under the same roof.

Inside the Trump superstore.
Jenny Powers

However, the space is separated into two distinct parts, with the latter taking up approximately 2,000 square feet of retail space.

A T-shirt aisle inside the Trump Superstore.
Jenny Powers

Kligman said the first location of their kite shop opened in 1982 in Myrtle Beach.

Richard Kligman inside his Trump Superstore.
Jenny Powers

Today, they have two locations — one at Broadway on the Beach in Myrtle Beach and the newest one that opened seven years ago in North Myrtle Beach near Barefoot Landing.

The outside of the Trump Superstore.
Jenny Powers

Klig's sold merchandise representing both political parties, but the Trump items always outsold the rest.

Trump magnets.
Jenny Powers

Based on customer demand, Klig's eventually created an entire aisle dedicated to Trump merchandise.

Trump banners hanging from the wall.
Jenny Powers

Then, in March 2022, when one of their retail tenants vacated and they were unable to find a suitable tenant as a replacement, Kligman approached his brother with a wild idea.

Trump lighters.
Jenny Powers

Why not open a Trump store?

Red Donald Trump 2024 flag.
Jenny Powers

Kligman told Insider that he's not trying to make a political statement with his store.

Trump banners.
Jenny Powers

He said, at the end of the day, he's a businessman and that there are some things about Trump he likes and some things he doesn't.

Donald Trump cutout.
Jenny Powers

One thing he definitely likes is the increased foot traffic his business has seen since opening.

Wall of hats.
Jenny Powers

Today, the store sells more than 10,000 items.

Trump socks.
Jenny Powers

The inventory ranges from officially licensed merchandise and vendor products to the store's own manufactured line of goods.

Trump 2024 T-shirt.
Jenny Powers

The merchandise is priced between $1.99 and $69.

A wall of can koozies and hats.
Jenny Powers

When customers try to talk politics, Kligman says he just smiles and rings up their purchase at the register.

Richard Kligman with Donald and Melania Trump cutouts.
Jenny Powers

The Kligmans produce many of the T-shirts they sell, such as …

Registers at the Trump Superstore.
Jenny Powers

… this Top Gun shirt …

Top Gun Trump T-shirt.
Jenny Powers

… this Keep on Trumpin' T-shirt …

"Keep on Trumping'" T-shirt.
Jenny Powers

… this Terminator-themed "I'll be back" tee …

"I'll be back" T-shirt.
Jenny Powers

… and this remake of American Gothic.

Donald and Melania Trump T-shirt.
Jenny Powers

There are also shirts that take a not-so-subtle stab at the Democratic Party, such as this "stolen property" one …

"Stolen Property" T-shirt.
Jenny Powers

… and this "Donkey pox" T-shirt …

"Donkey Pox" T-shirt.
Jenny Powers

… and a "Bye-Bye, Biden" countdown clock.

Donald Trump election countdown timer.
Jenny Powers

The shop also sells a staggering number of novelty products, like this Trump teddy bear.

Donald Trump teddy bear.
Jenny Powers

There was also a vast assortment of bobbleheads …

Donald Trump miniature.
Jenny Powers

… including this shirtless boxing Trump one.

Donald Trump miniature with boxing gloves.
Jenny Powers

They also have unusual souvenirs such as rubber duckies and troll dolls featuring Trump's signature coif.

Donald Trump rubber ducks.
Jenny Powers

Customers can also snap up talking items such as a pen that, with the push of a button, promises to belt out some of Trump's popular sayings in his own voice …

Donald Trump talking pen.
Jenny Powers

… or this full-body figure with the American flag that when activated says a series of 17 patriotic comments including "From this day forward, it's only going to be America first."

Trump hugging an American flag miniature.
Jenny Powers

I was surprised to see that they even offer a Trump toilet brush.

Trump toilet bowl brush.
Jenny Powers

According to a salesperson I spoke to, one of the biggest hits so far has been the Donald Trump garden gnome, which she says people often buy as a gift.

Trump gnome.
Jenny Powers

For those interested in their future, customers can feed $1 into the Trump Fortune Telling Machine on the premises.

Trump fortune teller machine with a pink crystal ball.
Jenny Powers

Inside the machine is an animatronic version of the nation's 45th president of the United States that doles out a printed fortune with his likeness on it.

Trump fortune teller machine.
Jenny Powers

Kligman said sales-wise, he and his brother could easily turn their whole business into a Trump store. Based on the enthusiastic shoppers I encountered during my visit, I believe it.

Trump 2024 banner.
Jenny Powers

As a registered Democrat, I was the only one who seemed to walk out of the store empty-handed; however my curiosity as to what a Trump Superstore might be like was certainly sated.

Registers at the Trump Superstore.
Jenny Powers

And while Richard Kligman himself probably wouldn't say much about a Trump 2024 run, his products certainly will.

Jenny Powers in front of the Trump Superstore sign.
Jenny Powers

Read the original article on Business Insider