Viva Magenta: Shop Products That Feature the 2023 Pantone Color of the Year

The Pantone Color of the Year is one of the most anticipated color selections in the design world. Each year, Pantone selects a hue from its expansive library of colors to be honored as Color of the Year. As a source of inspiration for fashion, interior design, and many other areas, this special shade can have an immense impact on consumer trends and upcoming designs.

For example, the 2021 Pantone Color of the Year was Illuminating. Illuminating is a vibrant yellow that reflected optimism and hope during challenging times, especially following the Covid-19 pandemic.

This bright and cheerful hue stood out from previous selections, which were often more muted shades. This includes Pantone color of the year, Classic Blue (2020) and Greenery (2017).

For 2022, the Pantone Color of Year was Very Peri. This lovely shade of blue is a symbol for clarity, serenity, and trust. It is the perfect color to bring calmness into busy lives and promote feelings of hope as we look toward the future.

2023 Pantone Color of the Year, Viva Magenta

Viva magenta is an eye-catching, vivid color that can be seen as a combination of purple and pink. It is certainly a vibrant hue with a lot of impact. This makes it the perfect choice for many design projects, from makeup to home decor. The newest Pantone color of the year has a deep purple base combined with the bright pink to give it a sophisticated yet playful feel, making it both modern and timeless.


In fashion, viva magenta has already been used to great effect by many designers over the years. From clothes and accessories to home decor items like rugs and cushions, this daring color can bring instant energy to any look or setting. When paired with complementary shades like navy blue or deep green, viva magenta makes for a chic and stylish combination.

Overall, the new Pantone color of the year is an incredibly versatile shade. From fashion to design projects, this unique hue adds instant flair and energy wherever it goes! So why not give viva magenta a chance? Here are five viva magenta products to shop:

PUMA – Run XX Nitro Women’s Running Shoes

Run XX Nitro Women's Running Shoes
Photo Credit: PUMA

Get your fitness on with this pair of Run XX Nitro Women’s Running Shoes from the footwear brand PUMA.

The Run XX Nitro was designed specifically for women, hence its name, which comes from the female-specific double X chromosome DNA sequence. The shoe features a progressive design that hugs your foot at the heel, instep, and arch for an extremely comfortable fit.

Run XX Nitro Women's Running Shoes
Photo Credit: PUMA

Its new, firmer NITRO midsole was designed with the female form in mind to provide a soft cushion for your feet. And its high-traction rubber grip means that you can walk, sprint, and ran on virtually any surface.

MEROKEETY – Long Sleeve Ribbed Knit Sweater

Photo Credit: MEROKEETY
Photo Credit: MEROKEETY

The Long Sleeve Ribbed Knit Sweater from MEROKEETY offers a great balance between fashion, comfort and practicality. It is ideal for layering on days when the weather is unpredictable. Plus, its lace detailing makes it highly versatile, allowing you to dress it up or down depending on the occasion.

When it comes to style, this sweater has it all. The ribbed knit gives it a classic look, while the lace detailing adds a touch of feminine elegance. The long sleeves provide warmth and coverage without sacrificing style. Furthermore, the fabric is lightweight and breathable, making it perfect for warmer days when a light sweater is all that you need.

Maybelline – Maybelline New York Super Stay Matte Ink Liquid Lipstick

Maybelline New York Super Stay Matte Ink Liquid Lipstick
Photo Credit: Maybelline

For the makeup lover, try this Maybelline New York Super Stay Matte Ink Liquid Lipstick. This liquid lipstick helps you achieve a precise application every. single. time. due to its innovative arrow applicator. And because it has a matte finish, this lipstick is comfortable to wear all day.

Formulated to last, the Maybelline Super Stay Matte Ink Liquid Lipstick provides super pigmented color that dries matte, sans any annoying smudging. Not only that, but your lips will feel hydrated and look fresh all day with no color transfer, so you can eat and drink while still maintaining a beautiful smile.

Dasein – Women’s Evening Bag

Photo Credit: Dasein via Amazon
Photo Credit: Dasein via Amazon

This Women’s Evening Bag from Dasein is a great accessory for any occasion. Not only is it stylish, but versatile as well, making it perfect for day or night events.

This lightweight bag conveniently features a bright magenta handle and a silver chain strap so you can wear it however you prefer. Not to mention, this small but mighty bag is also pretty spacious, making it a great way to store all your valuables in one convenient place.

So whether for a formal event, a casual lunch date with friends, or running errands around town, this little bag can be your perfect accessory.

LYANER – Off Shoulder Midi Dress

Off Shoulder Midi Dress
Photo Credit: LYANER via Amazon

Heat things up for your next date night in this Off Shoulder Midi Dress from LYANER. This sultry off-the-shoulder dress is perfect for showing a little skin without baring too much.

Made from quality stretch material, this midi dress hugs your curves in all the right places. It features a classic side split and a ruffled hem to add a fun and flirty flair. And its zippered back makes slipping in (or out) of it super easy to do.

Wear it for an elegant Valentine’s Day dinner, or a romantic night on the town. No matter how you wear it, this bright dress is sure to turn heads.

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