Vivek Ramaswamy’s Campaign May Not Make It to Iowa
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Pharmaceutical company executive-turned-Republican presidential aspirant Vivek Ramaswamy is facing a fresh round of speculation that his long shot bid for the White House’s days are numbered, with multiple news outlets reporting that his campaign has suspended all of its plans to spend money on television advertising, even as the first critical contests of the GOP primary loom on the calendar—the Iowa caucuses are scheduled for January 15, with the New Hampshire primary following eight days later.
As NBC News reported on Wednesday, Ramaswamy’s campaign has conspicuously stopped spending on television advertisements and currently has no airtime reserved for any future television spots. The report notes that the candidate spent “more than $200,000” on television ads the first full week of December, after an early November announcement that the campaign had plans to spend upwards of $10 million on combined advertising in the early primary states. “Since that announcement, the campaign has spent $2.2 million on TV, digital and radio ads, according to AdImpact,” NBC News reports.
While the cessation of ad buys is traditionally associated with campaigns that are on or near the proverbial ropes, Ramaswamy is spinning the decision as an innovation rather than a setback. The Daily Beast reported that the candidate defiantly confirmed NBC’s report with a post on X (formerly Twitter) that characterized television ad buys as an “idiotic” waste of money. Per the Daily Beast:
“Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ,” Ramaswamy posted to X on Tuesday night, confirming an NBC report that first broke the story of his pivot.
After months of campaigning and with less than three weeks to go until the New Hampshire primary and Iowa caucuses, Ramaswamy now says he plans on “doing it differently.”
His campaign said it intends to focus in on mail, text and door-to-door outreach, spending “$$ in a way that follows data…apparently a crazy idea in US politics,” Ramaswamy said in his tweet.
Following the data, it would appear that Ramaswamy is running a distant fourth in the most recent Real Clear Politics polling average of the last three weeks of the race—58 points behind former President Donald Trump and seven points behind Florida Governor Ron DeSantis and former South Carolina Governor Nikki Haley; he remains slightly ahead of former New Jersey Governor Chris Christie. In recent weeks, his campaign has left the impression that it is not actually trying to win anymore, and his debate performances have strayed into bizarre, conspiratorial territory.
Trump greeted the news of Ramaswamy’s ad buy suspension with a prediction of his own: “He will, I am sure, Endorse me. But Vivek is a good man, and is not done yet!” Trump posted on Truth Social.
