Wabash Acutherm aims to bring sustainability, lower costs and further help to customers
LAFAYETTE, Ind. − As part of Wabash's recent rebranding and product acquisitions, the Lafayette-based transportation, logistics and distribution company revealed Acutherm, a process for thermally efficient transporation.
What is Acutherm?
According to Wabash's website, "Wabash Acutherm is an 'intelligent system' of components, products and solutions that intuitively maintains desired temperature state regardless of application or environmental conditions. Whether you need to keep hot things hot or cold things cold, its proprietary technology ensures thermal consistency over time."
While this isn't the first time Wabash has utilized heating and cooling into their line of products and vehicles, Acutherm has a focus on four specific areas regarding transportation and distribution, according to Tim Griesgraber, vice president of sales at Wabash.
"(Acutherm) is centered around, I would say, four key things: One is more thermally efficient (vehicles), the second one is less weight – so it's a lighter product – third is stronger and more durable, which is gonna extend the life of the product, it's (more) puncture resistant...(and fourth) ties to sustainability initiatives (in how customers) reduce their carbon footprint."
What types of vehicles utilize Acutherm?
These thermally managed vehicles range from refrigerated vans, home delivery vehicles, grocery delivery vehicles as well as sanitary tanks. The full portfolio of products is available on the Acutherm webpage on Wabash's website.
Acutherm utilizes EcoNex Technology, using "unmatched" thermal performance during transportation. EcoNex uses environmentally conscious materials which allows for more sustainable transportation and overall lower operation costs.
Thermal efficiency helps with the previously mentioned benefits, such as lower weight allowing for more product to be loaded onto the vehicles, but it also helps with corrosion.
"When we talk about our EcoNex technology," Griesgraber said. "It's a molded, structural composite material. So it removes corrosion as a problem which, in certain applications...moisture can cause corrosion. This product really removes corrosion points."
Wabash Acutherm was introduced just last week, which called for product relabeling, or "badging," as part of Wabash's ongoing rebranding.
"It's been actively implemented and a lot of the product badging recently changed," Griesgraber said. "We're starting to put the new 'Acutherm' badging on the product. That was a pretty recent change and that's exciting."
More: Wabash rebranding transportationNew Wabash logo part of company's rebranding
How will Acutherm affect Wabash and its customers?
Griesgraber went on to say that Wabash is looking forward to what Acutherm will bring, especially in regards to sustainability initiatives.
"In this world that has a high degree of sustainability initiatives, removal of carbon footprint, reduction in cost," Griesgraber said, "we're excited to have a product that really helps our customers be successful in their goals."
Margaret Christopherson is a reporter for the Journal & Courier. Email her at mchristopherson@jconline.com and follow her on Twitter @MargaretJC2.
This article originally appeared on Lafayette Journal & Courier: Wabash launches Acutherm, rebrand focused on promoting sustainability.
