WALL - Fresh on the heels of Target’s opening, other new tenants, including Salons by JC, are coming to the Plaza 35 shopping center on Route 35.

The new businesses, Salons by JC and Salon Centric, a retail store for licensed cosmetologists and hair stylists, fill out a larger space formerly occupied by Joyce Leslie. Diamond Braces, an orthodontist practice, has signed a lease for about 2,000 square feet.

Salons by JC, a business in which beauty professionals can open their own complete salon, has leased 7,500 square feet, said Ryan Starkman, director at Pierson Commercial, a retail commercial real estate brokerage which represents the shopping center. Next door, Salon Centric has leased about 2,000 square feet.

In the lease transactions, Salon Centric was represented by Amy Staats, vice president at Katz & Associates and Salons by JC was represented by Jake Frantzman, vice president at Ripco Real Estate. Diamond Braces, which has leased a space formerly home to Music Makers, was represented by Matthew Kendarian of Jeffery Realty.

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“The salon suites concept is a concept that is growing very rapidly in New Jersey and has proven to be successful in New Jersey,” Starkman said. ”We thought it was a good fit.”

Target, which took over the vacant Kmart store, has helped to revitalize the center. Kmart, the shopping center’s former anchor, closed in December 2019 after several years of decline.

The next year, Target, one of the largest U.S. retailers, announced that it would remodel the building. It opened last month.

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With the three new tenants, only one vacancy, a 2,500-square-foot spot, remains. Other tenants in the center include Pet Supplies Plus, Dollar Tree, Meemom’s, Sneakers Plus, City MD, and Golf Kings.

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David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes APP.com's What's Going There and Press on Your Side columns and can be reached at dwillis@gannettnj.com. Join his What's Going There page on Facebook for updates.

This article originally appeared on Asbury Park Press: Wall NJ Target at Plaza 35 getting these new stores as neighbors