Walmart apologizes for 'inappropriate' joke about 'Fast and the Furious' actor Paul Walker

Walmart apologizes for 'inappropriate' joke about 'Fast and the Furious' actor Paul Walker

Social media users are furious with Walmart over an "inappropriate" tweet about actor Paul Walker.

On Tuesday, Twitter user @Iamlaurenmiles shared a story about Walmart selling Pillsbury Cinnamon Rolls with strawberry and cream-flavored icing. She added a GIF of a car wildly speeding through traffic, writing, "me racin to the nearest Wally World."

In response, Walmart tweeted, "Hey, Paul Walker. Click it, or ticket." The company has since deleted the tweet, but not before it was widely re-shared across social media.

The apparent joke was instantly slammed online as insensitive and tone-deaf since "The Fast and the Furious" star died in a car crash in 2013 at age 40.

"The Fast and the Furious" star Paul Walker died in a car crash in 2013 at age 40.
"The Fast and the Furious" star Paul Walker died in a car crash in 2013 at age 40.

"um paul walker died in a car crash and the gif is someone speeding carelessly. for walmart to make that joke was just..." @dwylie02 tweeted. User @tkb1886 added, "Paul Walker is an actor from Fast & Furious who actually died in a car accident so their joke seemed pretty inappropriate."

More: 'Fast and Furious' star Paul Walker dies at 40

A tweet from Walmart’s official Twitter account about Paul Walker has sparked some backlash after the company tweeted, “Hey, Paul Walker. Click it, or ticket,” in response to a GIF of an aggressive driver “racin to the nearest Wally World” for a new product.
A tweet from Walmart’s official Twitter account about Paul Walker has sparked some backlash after the company tweeted, “Hey, Paul Walker. Click it, or ticket,” in response to a GIF of an aggressive driver “racin to the nearest Wally World” for a new product.

In a statement to USA TODAY, Walmart acknowledged that the tweet about Walker was "posted in poor judgement," adding that it "has been removed."

"We apologize to Paul Walker’s family, friends and fans," Walmart said Thursday in a statement provided by Corporate Communications Senior Manager Tara Aston.

Walmart appeared to be quoting a 2011 episode of "Workoholics," where actor Adam DeVine used same exact line, but the company didn't provide any context with the tweet.

User @dansbadtweets tweeted: "WalMart referencing a Workaholics line from 2011 (that was from an episode that aired before Paul Walker died) 7 years after Walker died and the line would be in poor taste is just another reason to not encourage the brands."

USA TODAY reached out to reps for Walker and his co-star Vin Diesel for comment.

'I have always been proud of you': Vin Diesel wishes Paul Walker's daughter happy birthday

Walker was a passenger in a friend's car when it crashed in Santa Clarita, Calif. in November 2013, killing Walker and the driver. At the time, the Los Angeles County Sheriff's Department told AP that speed was a factor in the crash.

The California native starred in the "Fast and Furious" movies as Brian O'Conner opposite Diesel. He was killed during the filming of "Furious 7."

Contributing: Brian Truitt

More: Paul Walker's daughter, Vin Diesel wish late actor and 'loveliest soul' a happy birthday

This article originally appeared on USA TODAY: Walmart sorry for 'inappropriate' joke about Paul Walker, speeding car