Walmart partners with Roku in exclusive e-commerce deal

In this article:

Yahoo Finance Live's Dave Briggs checks out retailer Walmart's exclusive partnership with Roku.

Video Transcript

- OK. Some more news. And Roku shares higher on news that the streamer has an exclusive deal with Walmart. The retail giant announcing the partnership will allow streamers to buy featured products directly on Roku. And their orders will be fulfilled by Walmart. Walmart's chief marketing officer saying in a statement, quote, "by working with Roku, we're the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes, their TV."

Advertisement