Warriors honor Black History Month through 'Beyond 28' campaign

Black History Month isn't just reserved for February, it's a full-time commitment for the entire Warriors franchise. Here's what the Dubs are doing to make an impact in the community:

Video Transcript

LARRY BEIL: Welcome back to "Toyota After The Game." This is Black History Month, and Chris Alvarez joins us now with how the Warriors are continuing to promote and affect change, not only this month, but all year round, Chris.

CHRIS ALVAREZ: Yeah, Larry, the Warriors have always been committed to being a major part of the community through their charitable works, and while there are only 28 days this month, the franchise is committed to honoring Black History Month "Beyond 28."

[VIDEO PLAYBACK]

- This is Black History Month. This is Black History Month. So is this.

- Steph, you're featured on the "Beyond 28" campaign. How important was it to you to be a part of that in honor of Black History and make sure it is all year round?

- Every opportunity we can, [? again, ?] raise awareness, keep the conversation going, spur action, keep the experiences of Black people all across this country in the front of mind, I'm all about it.

- Black History Month isn't just reserved for February. It's a full time commitment for the entire Warriors organization.

- Bringing a greater awareness to Black culture and have a focus on telling Black stories, basically, year round. So that's the premise of "Beyond 28."

- The Warriors continue to expand their reach in the community with programs like the Home Court Assist, which delivers thousands of meals to communities across the Bay Area.

- We're delivering over 12,000 meals from Black owned businesses to people who are in most need in light of the pandemic right now. So really empowering our Black owned businesses to be a part of that process.

- Over the summer, Warriors forward, and Oakland's own, Juan Toscano-Anderson, stepped up to lead a peaceful protest with many of his teammates, following the murder of George Floyd.

- Just being vocal, using our platform, being proud to be Black. Challenging people to see things from a different lens.

- I just think it's a crucial element of our society, is everybody learning about Black history.

- Black Girl Magic--

- --is exactly what it sounds like.

- Throughout the month, the Warriors have released videos like this one highlighting Black Girl Magic.

- Black girls are magical. Black girls, to me, make this world go. I'm so thankful to come from a Black woman, to have a black wife, and to have two young black daughters.

- It's all about representation and giving young girls an opportunity to know that they have the potential to do anything that they want to I take that girl-dad thing pretty serious.

- It's important that we as athletes find ways to, not only just use our platforms, but do meaningful things to impact people that need it, and to speak to people that can't, so it's a great opportunity to do that.

[END PLAYBACK]

CHRIS ALVAREZ: And for more work the team is doing in the community, you can go to warriors.com and follow their Twitter account @DubsCommunity. Larry and Donald, just amazing things they do year round honoring Black history. They're always giving back, especially, you've seen over this last year in the pandemic, all the food they've given away, just a class act, great franchise off the court, as well as they're trying to be on the court.

LARRY BEIL: And [INAUDIBLE] you've been a part of this effort for years.

- Yeah, I know it's remarkable. And I think it's so important to really show the diversity, and what makes this country so amazing is the richness of the cultural diversity.

LARRY BEIL: Absolutely.