And the award for filmgoers’ new favorite day goes to ... National Cinema Day, which offers moviegoers a deal worth returning to the big screen for.
The one-day only celebration of cinema will take place on Saturday, Sept. 3, as a last hurrah of summer just in time before Labor Day, and will see over 3,000 theaters and more than 30,000 screens offer tickets for just $3.
The National Association of Theater Owners’ nonprofit, the Cinema Foundation, will partner with several theater chains, like AMC and Regal Cinemas, to offer the deep discounts. The typical price of a movie ticket in New York City can run up to $18.
National Cinema Day appears to be part of Hollywood’s efforts to get butts back into seats as the industry continues to try and bounce back from the hit taken by movie theaters around the world amid the coronavirus pandemic.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Jackie Breeneman, Cinema foundation president, said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
But theaters aren’t just offering highly discounted entry to see the likes of Tom Cruise’s Maverick soaring across the sky in “Top Gun: Maverick,” the most successful film of the year, or Keke Palmer and Daniel Kaluuya trying to catch the perfect shot of something otherworldly in Jordan Peele’s “Nope.”
Regal’s offerings that day, for instance, will include 4DX — which promises enhanced special effects like fog, rain and motion-synchronized seats — as well as IMAX and the panoramic format, ScreenX, according to the company’s release. A 4DX 3D showing of “Jurassic World: Dominion” at a Manhattan theater can cost anywhere from $15 to $18, depending on the age of the customer.
Representative for Regal and AMC did not immediately respond to the Daily News’ request for comment.
With News Wire Services