Watch out Spanx: Kim Kardashian is launching her own shapewear line
Kim Kardashian West, whose forays into make up, fragrance, and reality TV have made her a multimillionaire mogul is taking on yet another business: shapewear.
The social media maven took to Twitter to inform her more than 61 million followers that she's launching Kimono Solutionwear, which she says will offer a wide range of tones and sizes.
"Finally I can share with your guys this project that I have been developing for the last year,'' she wrote. "I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.''
Amazon Prime Day is almost here: When is Amazon Prime Day? The date is out – and it's just around the corner
Are you really middle class?: Are you middle class? Here are 5 traits you might have
The pieces, ranging in size from XXS to 4XL, will be available in nine shades. And Kardashian also revealed that her husband Kanye West sketched the Kimono logo.
Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3— Kim Kardashian West (@KimKardashian) June 25, 2019
Kardashian West has garnered headlines in recent months mostly for her advocacy on behalf of the incarcerated and she is currently pursuing a career as a lawyer. But her shapewear collection will join her other retail ventures including her KKW Beauty line.
Kimono will have plenty of competition. In addition to Spanx, the business whose name has become synonymous with the word shapewear, Shapermint has been making waves on Instagram.
And superstar singer Rihanna, whose Fenty makeup line has been lauded for its expansive array of shades for women of color, also has a lingerie collection, Savage X Fenty.
The Kardashians have raked in millions with the multiple businesses spun off in the wake of their reality show "Keeping Up With The Kardashians.'' Earlier this year, Forbes declared that Kylie Jenner, the family's youngest sister at 21, had become the youngest self-made billionaire ever thanks to her make up company Kylie Cosmetics.
Follow Charisse Jones on Twitter @charissejones
This article originally appeared on USA TODAY: Watch out Spanx: Kim Kardashian is launching her own shapewear line
