Wausau Daily Herald is transitioning to postal delivery
Look for your newspaper in your mailbox, not your driveway.
Starting Monday, Oct. 23, the U.S. Postal Service will be delivering the Wausau Daily Herald as part of an effort to improve delivery consistency and optimize resources amidst ongoing labor challenges, fluctuating fuel prices, competition for workers from door-to-door delivery services and increasing digital demand.
Leveraging the Postal Service will enable the Daily Herald to deliver improved customer service while mitigating the challenges of inconsistent delivery some subscribers have experienced. The transition ensures print subscribers continue to enjoy timely deliveries, while benefiting from the Postal Service’s network and expertise.
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The round-the-clock online news cycle has made digital products the first choice for breaking-news readers, and print subscribers are increasingly engaging digitally.
"Our reporters, photographer and myself work and live in your community and remain committed to providing the most impactful and up-to-date local news every day whether you read that in print, on wausaudailyherald.com, on your tablet or smartphone," said Editor Jamie Rokus. "This transition does not change that commitment to our readers."
Gannett Co. Inc., which operates more than 200 daily local newspapers, has already successfully introduced the approach in multiple markets and now plans an expansion as digital subscriptions are surging.
“The transition from carrier to Postal Service delivery will ensure we can provide a more consistent experience for our valued subscribers,” a Gannett spokesperson said. “We also encourage readers to visit us regularly on our digital platforms, as well as to access our eNewspaper, a digital replica of the newspaper at wausaudailyherald-wi.newsmemory.com."
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Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products. One correction has been made since the letters were mailed; Sunday editions will be delivered on Saturdays, not Mondays.
Subscribers with questions or concerns should visit help.wausaudailyherald.com/contact-us.
This article originally appeared on Stevens Point Journal: Wausau Daily Herald is transitioning to postal delivery
