New way to run on Dunkin: Coffee chain rolls out revamped loyalty program

There is officially a new way to run on Dunkin.

The Canton-based coffee chain on Wednesday announced that DD Perks was being phased out for a revamped loyalty program known as Dunkin’ Rewards.

Dunkin’ Rewards is said to be a revamped program that introduces more food and beverage rewards, as well as an increased flexibility on when and how members can choose to use their points. There is also a new “Boosted Status,” which is a special loyalty tier for Dunkin’s “most dedicated fans.”

With the new program, Dunkin’ Rewards members will earn points faster, receiving 10 points for every $1 spent compared to 5 points with DD Perks. Additionally, rewards start at just 150 points instead of 200 points, meaning members can redeem a reward after spending $15.

Free food is also on the menu for the first time with Dunkin’ Rewards. Members can redeem points for doughnuts, hash browns, bagels, breakfast sandwiches, and more, or choose to stack their points and redeem multiple items in a single transaction.

Rewards members who visit Dunkin’ locations 12 times in a calendar month with reach the Boosted Status and unlock more points and benefits for the following three months.

“When we set out to improve DD Perks, we asked our members what they wanted to see in a new program. They told us three things: flexibility, variety, and recognition,” said Scott Murphy, head of the beverage-snack category and president at Dunkin’. “And we did just that – we solved the three biggest constraints to bring a new and improved customer experience to Dunkin’ fans.”

Current members who transition to the new app will be given 150 free points.

To enroll in the new program, click here.

This is a developing story. Check back for updates as more information becomes available.

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