NAPA VALLEY, CA — A giveaway campaign centered around the three Ws — Wear Your Mask; Watch Your Distance Of At Least 6 Feet; Wash Your Hands Frequently — is making its way through Napa Valley wine country.
"These three simple actions can protect families, neighbors and visitors in the Napa Valley," said Will Marcencia of Wine Down Media.
Marcencia said in a news release that radio personalities and social media influencers with Wine Down Media's 99.3 FM "The Vine" were scheduled to stop in each Napa Valley community to give out hundreds of prizes while promoting the three Ws.
In a giveaway called "Wear Your Mask, Get A Prize," random people spotted wearing their face mask properly — covering their nose and mouth completely — are given a prize.
The multimedia campaign to slow the spread of the coronavirus in Napa County is a collaboration between Napa Valley Vintners and Wine Down Media, the flagship company of Napa’s radio stations, KVON and KVYN.
Morning DJ Gabriela Fernandez started the prize handouts — with the help of a reacher-grabber tool for additional distance — Wednesday morning in American Canyon while reporting into the studio to midday personality Bob St. Laurent.
"Bob, I am very impressed that everyone I have seen in American Canyon is wearing their mask and watching their distance," Fernandez said as she headed Up Valley for two stops in Napa: South Napa Market Place and Downtown Napa.
St. Laurent continued the giveaway spree Thursday morning in Yountville by handing out gift cards to local eateries including brewed., NapaSport, Southside Café and Villa Corona. Other lucky mask-wearing winners spotted by St. Laurent were given cash gift cards for various amounts.
"It was so great to see people wearing their masks," St. Laurent said. "At first, I was concerned that maybe tourists were not going to be wearing masks, but they were. I was wrong — and I’m very pleased to report that they were doing their part."
As St. Laurent headed back to Napa to start his shift at the radio station, "Afternoon Drivetime" personality Julie Morales switched directions and headed north to check out the "Mask Scene" in St. Helena.
Morales started off in the Sunshine Foods parking lot before going up and down Main Street, thanking people for wearing their masks.
"This is so fun!" Morales said. "It's so nice to see that locals and visitors alike are taking mask-wearing safety serious."
There are still chances to win as Fernandez ends the road trip Monday in Calistoga, where she will do live call-ins to Morales.
Once the road trip wraps up, "The Vine" will hold a "MASSk Competition" by asking participants to submit video and pictures of their cool masks. A grand prize will go to the person with the best mask.