The Weeknd spending $7 million of his own money on Super Bowl halftime show

Singer The Weeknd told Billboard that he is spending $7 million of his own money on this year’s Super Bowl halftime show. The Super Bowl usually pays the bill for the production costs, but The Weeknd says “we’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.” Weekend TODAY’s Dylan Dreyer has more in PopStart.

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