We’re Living for Glossier’s Art Deco–Inspired Miami Pop-Up
If your lip gloss is poppin’ (shout out to Lil Mama’s 2008 hit), it’s probably from Glossier. The beauty company’s undeniably chic branding has us all hooked on sporting the dewiest skin imaginable. Recently, Glossier took its signature look offline, setting up shop in select cities like New York and Los Angeles. Now it’s bringing a strong pop-up game to cities across the country, playing on the individualism of each locale to create a bespoke experience that speaks to the community at hand. This Wednesday, the brand is coming for the streets of Miami—and the pop-up is fittingly an Art Deco fantasy.
Glossier’s experiential designer Madelynn Ringo brought the destination to life, drawing inspiration from Miami’s architecture and lively beach scene. “We checked out the murals and vibrant street life of the Wynwood Arts District, walked down Ocean Avenue, studied the façades of the city’s most iconic hotels, and fell in love with the tropical fruit carts in Little Havana,” says Madelynn. While we still can’t get enough of the contemporary, monochromatic design of Glossier’s L.A. store, we’re also very into this location’s major retro vibes. Here are six decor takeaways we’re stealing ASAP:
1. Tropical accents
Throughout the space, Miami’s retro teal pops up in the sea of Glossier’s trademark blush color, along with tropical flowers and fruits, for a beachy look that’s not overly theme-y. “All of our offline experiences are designed to feel inherently Glossier, but we have a lot of fun reinterpreting some brand features, like our staple Glossier pink, with each project,” Madelynn explains. “Glossier Miami features hues of peachy pinks and pastel teals that mirror the city’s tropical and Art Deco vibes.”
2. That amazing wall mural
Okay, so we can’t all have a street-side mural created by the incredible Toronto artist Jacquie Comrie, but we can dream (and purchase a removable wall mural from Minted in the meantime). This vividly colored piece, dubbed The Breakthrough, deviates from the brand’s typical pastels and we are here for it! The bright hues remind us of Glossier Play, the brand’s latest makeup line—perhaps not a coincidence considering the collection’s debut appearance IRL will be at this pop-up.
3. The Art Deco marquee
Glossier Miami Pop up
Miami Vice meets millennial pink at the entrance of the pop-up. Madelynn says the nostalgic design is a nod to the vertical marquee typography on the Colony Hotel. Trend alert! Will this be the new neon signage?
4. Glass-block walls
Unlike the glass-block walls that ruled supreme in the ’80s, Glossier’s curved partition feels far from outdated. (We told you the material was coming back!) “The glass block was a fun material to play with because of the way the material catches light and creates a sparkle in the space,” Madelynn explains.
5. The “eyebrow” banquette
Leave it to Glossier to turn seating into a cheeky nod to its most popular product, the eyebrow filler Boy Brow. The pop-up’s curved banquette also mirrors the shape of the glass-block wall behind it, saving on floor space and adding some depth to the hallway.
6. A geometric runner
The age of Art Deco is defined by strong geometric accents. Specifically, Madelynn was inspired by the decorative terrazzo floors of South Beach when designing the runner in the entryway. Rather than a small, allover pattern, the rug’s motif is big and symmetrical, ensuring that it doesn’t overwhelm the small space.
