The biggest messaging app in the world teamed up with the Centers for Disease Control and Prevention beginning this week to increase vaccination rates among U.S. Latinos.
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Sonia Sroka, head of multicultural communications, tells Axios Latino the CDC alliance expands on a campaign first begun with the World Health Organization and Latin American governments like Argentina's and Mexico's.
The CDC chatbot is in Spanish since there is less factual immunization info available in that language in the U.S.
The idea is to provide accurate information through “the apps that people actually use every day,” Sroka tells Axios Latino.
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