Who won The Apprentice 2023? Meet Lord Sugar's new business partner
One lucky candidate just bagged their dream job
After weeks of intense entrepreneurial testing and one round of brutal business plan scrutiny, The Apprentice has finally reached its epic conclusion and one lucky candidate can now call themselves Lord Sugar's new business partner.
With 18 ambitious candidates whittled down to just two hopefuls, earlier this week we found out who had come out on top after salon owner Rochelle Anthony and fitness entrepreneur Marnie Swindells went head to head.
While only one finalist can be crowned this year's winner, let's take a moment to revisit the brave candidates that didn't have the best time in the boardroom and ultimately heard the two words no apprentice ever wants to hear: "You're fired!" Plus, the one lucky candidate who heard the opposite.
The Apprentice 2023 candidates
Marnie Swindells - HIRED - Week 12
Occupation: Court Advocate
USP: "My unique selling point is my imagination and creativity. I can see opportunity everywhere I look and being able to have that vision is something I think separates me from other people."
Rochelle Anthony - FINALIST - Week 12
Occupation: Hair salon and academy owner
USP: "I am a tenacious, fierce, and determined businesswoman."
Megan Hornby – FIRED – Week 11
Occupation: Owner, Sweet Shop & Cafe
USP: "My USP is definitely my honesty. I think that no matter what situation I am thrown into, I will always give 100% truth, even if it’s hard to hear. I always believe that honesty is the most important thing in business."
Dani Donovan – FIRED – Week 11
Occupation: Owner, hair salon
USP: "My unique selling point is my personality, I bring something unique. I’m a different kind of business owner, which is a lot more relatable to people. That is really what I would like to promote as a person, that business is something that doesn’t need to be fancy words and suits. I believe the key to business is passion and when you're passionate about something you can be successful in it."
Victoria Goulbourne – FIRED – Week 11
Occupation: Owner, online sweet business
USP: "As a former flight attendant and now a business owner, my customer service skills are unrivalled. I know what consumers want. I’ve travelled all over the world and I’m not afraid to take on a challenge."
Simba Rwambiwa – FIRED – Week 10
Occupation: Senior sales representative
USP: "My USP is myself. If people can’t buy into you, they’ll never buy anything from you."
Avi Sharma – FIRED – Week 9
Occupation: City banker
USP: "I’m a confident chap who can bring a smile to the most miserable face!"
Bradley Johnson – FIRED – Week 9
From: North Yorkshire
Occupation: Construction company director
USP: "My USP is my drive and determination. Starting a business from absolutely nothing and taking it to a company that’s turning over six figures demonstrates my determination and strong work ethic. A lot of people in business – I’m not saying everyone – have inherited their businesses, this is not the case for myself. I was made redundant in 2019 and now, we’re turning over half a million, which is something I’m immensely proud of."
Read more: All the Apprentice winners so far
Mark Moseley – FIRED – Week 8
Occupation: Pest control company owner
USP: "My USP is that I’m very talkative with the charm to match – I can sell to anyone. I’ve been around the world and have met hundreds of different people, from members of the royal family to celebrities. I can always speak to them in a confident manner, so I know I’d be right at home negotiating and securing deals with some of the biggest brands."
Sohail - FIRED - Week 7
Occupation: Martial arts school owner
USP: "My USP is systemisation and automation. That means, to put it simply, turning my laziness into a positive by creating smart solutions and simple shortcuts to difficult problems. I can achieve the same results as others in half the time."
Joe Phillips – FIRED – Week 6
Occupation: Safari guide, South Africa
USP: "I studied zoology and animal behaviour and specialised at being a safari guide in South Africa. So, I think with regards to entering The Apprentice, that gives me the edge I need, to be unique enough to succeed in the process."
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Reece Donnelly - Left due to illness - Week 6
Occupation: Theatre school owner
USP: "My USP is that I’m the youngest CEO of a further education college in the UK. I launched my first business at nineteen and from there have gone from strength to strength, turning over six figures within three years and now on track to turning over half a million. Despite my age, I have all the experience, drive, and personality to take my success achieved in Scotland to link up with Lord Sugar and scale that up across the rest of the UK."
Shazia Hussain - FIRED - Week 5
Occupation: Technology recruiter
USP: "My USP is my ADHD, which means I can process information faster than others. This often means that my reaction time is quicker, and I look at things differently."
Denisha Kaur Bharj - FIRED - Week 4
Occupation: Financial controller
USP: "I’m a strong, motivated, hard-working woman. I know my worth and what I can achieve, most people don’t know that. I’m not scared of getting out of my comfort zone if it means being successful.
"I have always known what I wanted in life. I know the dreams I want to achieve. There’s only one Denisha Kaur."
Gregory Ebbs – FIRED – Week 3
Occupation: Online antiques marketplace owner
USP: "My USP is my ability to think outside the box and try out new and different things. I think I’ve got a really clear vision of what I want in the future and that is substantiated from having diverse experience in different fields and my willingness to try things that very few people will do."
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Kevin D'Arcy – FIRED – Week 2
From: Dublin, Ireland
USP: "I have not only a strong 10-year career in financial services, but a thriving business I set up on the side that has turned over just under half a million in two years. That shows that I have commercial awareness and the drive and determination to succeed that sets me apart from the rest."
Shannon Martin - QUIT - Week 2
From: West Yorkshire
Occupation: Bridal boutique owner
USP: "My USP is the fact that I’ve got a million-pound business, that might hopefully be a multi-million-pound business in the coming months!"
Emma Browne – FIRED – Week 1
From: Co Kildare, Ireland
Occupation: Senior account executive
USP: "I am a highly motivated, results-oriented professional with five-plus years of hands-on sales experience within diverse, competitive sales environments. I have a track record of attracting and winning new clients. If I have an opinion and I think its valid and logical I will say it how it is; I want to ensure we win tasks."